‘Coronavirus could become seasonal, vaccine is critical’


By Nikhila Natarajan
New York, March 26 |
Coronavirus could very well become a “seasonal, cyclical” infection, based on the patterns it is exhibiting through its spread in the southern hemisphere, according to Dr. Anthony Fauci, the top infectious diseases scientist on the White House coronavirus task force.

“It totally emphasises the need to do what we’re doing in developing a vaccine, testing it quickly and trying to get it ready so that we’ll have the vaccine available for that next cycle”, Fauci said at a White House briefing Wednesday.

“We’re starting to see it now in the southern hemisphere where you’re having cases that are appearing as they go into their winter season. And if in fact they have a substantial outbreak, it will be inevitable that we need to be prepared that we’ll get a cycle around the second time”, Fauci explained.

Fauci said there is now enough data because multiple different countries have gone through various phases of their individual outbreaks. “You could learn something from them about where you are in your own outbreak”, Fauci explained.

Taking the example of China and using arbitrary numbers, Fauci said that when the number of new cases begins to flatten out, it is not time to “declare victory” but it is crucial because you know that you are on the right path towards blunting the peak infection rate.

Citing information coming in from Chinese counterparts, Fauci said that as China begins to relax restrictions, they have begun to report “imported” cases.

“They wanted to warn us that when we get successful, make sure you very carefully examine how you’re going to release the constraints on input”, Fauci said, speaking to rising public concerns over recent comments by US president Trump that he would like to open up the economy as soon as possible.

“I think we’re going to have to remember we don’t want to import cases in”, Fauci cautioned.

In the weeks since the White House coronavirus task force was cobbled together, Fauci has swiftly risen to become the calm, persistent, apolitical counterpoint to many of US president Trump’s comments.

“The president is talking about hope for people and it’s not an unreasonable thing,” Fauci said recently. “I’ve got to do my job as a scientist and others have other things to do.”

Fauci has indicated early on that developing a vaccine against the coronavirus could take a year to 18 months.

(Nikhila Natarajan can be contacted at @byniknat)

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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