Construction of venues for 2023 AFC Asian Cup to be sped up

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Beijing, Sep 15 | Construction and renovation work on 10 ten professional football stadia for the 2023 AFC Asian Cup has been accelerated, the organising committee said on Tuesday.

The 2023 AFC Asian Cup, which is scheduled to kick off in June, will be held in professional football stadia in 10 host cities: Beijing, Shanghai, Tianjin, Chongqing, Chengdu, Xian, Dalian, Qingdao, Xiamen, and Suzhou, where the renovation and construction of all venues has made significant progress, Xinhua news agency reported.

According to the organising committee, the Asian Football Confederation (AFC) confirmed the design schemes from all the host cities except Beijing on Tuesday.

The plans from the nine host cities fully meet the requirements of the Asian Cup venues, laying a solid foundation for high-quality and high-standard venue construction, said the AFC, adding the next phase is to ensure the construction could be complete as planned.

The capital city in China held a meeting on Tuesday to review the designing scheme of Beijing Workers Stadium renovation, with plans for this to be submitted to the Asian Football Confederation (AFC) in late September.

“The design of Beijing Workers Stadium considers not only the Asian Cup, but also other important events and the daily operation of the club. Some of the designs even go beyond the AFC standard,” said Zhu Xiaodi, chief architect of Beijing Institute of Architecture Design.

In addition, the Shanghai Pudong Football Stadium has been put into service on Tuesday. The stadium, with 33,765 seats, will make its debut at the final of the 10th season of League of Legends (LPL) World Championship, known as S10, on October 31.

“Despite the influence of COVID-19 pandemic, all the host cities have been working hard to speed up venue construction. I believe the construction of ten professional stadiums will be completed by the end of 2022,” noted Shi Qiang, secretary general of the organising committee.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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