China’s ‘Battle at Lake Changjin’ is world’s 4th ranking film of 2021

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Los Angeles, Oct 11 | Chinese war film ‘The Battle at Lake Changjin’ became the fourth most successful film in the world this year as it maintained its grip on the China box office for a second weekend.

The film has raked in $109 million over the weekend according to data from Artisan Gateway. That gave it a cumulative total of $633 million, earned since September 30, reports Variety.

Second placed film over the weekend, ‘My Country, My Parents’ made $19.6 million. Its cumulative was extended to $182 million.

The score for ‘The Battle at Lake Changjin’ puts it far ahead of ‘The Legend of Shang-Chi’ which stood on $402 million worldwide prior to the latest weekend, according to data from Box Office Mojo, and the $468 million worldwide total earned by ‘Godzilla Vs. Kong’.

The only 2021 films outscoring ‘The Battle at Lake Changjin’ in the global rankings are ‘Hi, Mom’ with $822 million, ‘F9’ with $717 million and ‘Detective Chinatown 3’ with $686 million.

The film about Chinese heroics during the early days of the Korean War benefited significantly from the so-called Golden Week seven-day holiday period that follows China’s annual October 1 celebrations. The weekend-to-weekend comparison shows 48 per cent drop that is still in the range of normal second frame performances.

Day-by-day figures from China Box Office show that grosses tumbled to $25.6 million on October 8 when many folks had to return to work, compared to $60.7 million on Thursday, the last day of official holiday. But the numbers rebounded over the weekend proper.

Saturday saw ‘The Battle at Lake Changjin’ score $36.8 million and Sunday a further $46.6 million.

Within the weekend total, ‘The Battle at Lake Changjin’ earned $4.6m from Imax giant screens. With an Imax cumulative of $30.4, it is now the fourth highest grossing local language title of all time for Imax.

Chinese online ticketing agency Maoyan has increased its forecast of the film’s lifetime score.

It is now predicting that ‘The Battle at Lake Changjin’ will finish its run with RMB5.34 billion ($824 million).

China’s overall box office haul over the weekend was worth $133 million, according to Artisan Gateway. That lifted the 2021 running total to $6.175 billion.

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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