China official in HK to discuss poll postponement

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Beijing, Aug 3 | A top Chinese official on Hong Kong affairs is here to meet various sectors, including legal experts, on the postponement of the city’s Legislative Council (Legco) elections, the a media report said on Monday.

Sources told the South China Morning Post newspaper that Zhang Xiaoming, deputy director of the State Council’s Hong Kong and Macau Affairs Office, met five members of the Basic Law Committee in Hong Kong on Sunday to get their views on the legal issues arising from the postponement.

Zhang’s meetings in Hong Kong came as two pro-Beijing heavyweights, Jasper Tsang and Tam Yiu-chung, disagreed over whether four opposition lawmakers, who have been barred from seeking re-election, should continue to serve in Legco in the coming year.

On July 29, Hong Kong Chief Executive Carrie Lam announced that the Legco polls, originally expected to be held on September 6, would be postponed for a year.

Lam wrote to the State Council, which asked China’s top legislative body, the National People’s Congress Standing Committee (NPCSC), to issue a directive on the outstanding legal and constitutional questions, such as whether Legco’s four-year term could be extended.

The standing committee is scheduled to meet again in Beijing from August 8 to 11.

Even though its agenda has yet to include any items related to Hong Kong, Tam Yiu-chung, the city’s sole delegate to the NPCSC, believes that could be added later.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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