Chile to hold referendum vote in Oct amid Covid-19

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Santiago, Sep 17 | Chile’s scheduled October referendum on re-drafting the Constitution will take place as planned on October 25 despite a possible resurgence in coronavirus cases due to national holiday celebrations between Thursday to Saturday, Health Minister Enrique Paris said.

“What happens over the weekend can in no way change the issue of the plebiscite,” Xinhua news agency quoted the Minister as saying at a press conference on Wednesday.

The voting will be held “under the best possible sanitary conditions”, he added.

In the referendum, voters will be asked to decide whether Chile needs a new constitution and, if the answer is “yes”, should the document be drafted by Congress or by a constituent assembly elected solely for that purpose.

Holding the plebiscite was the centrepiece of the political class’ effort to defuse the unrest that began in October 2019 with protests against an increase in subway fares in Santiago and quickly grew into a national uprising over the extreme economic inequality prevailing in Chile.

More than 30 people have died in the course of protests, many at the hands of the police, who have been denounced by domestic and international organizations for torturing, sexually assaulting and maiming demonstrators.

All the polls indicate that Chileans will vote overwhelmingly in favour of getting rid of the current constitution, which was enacted in 1980 during the reign of dictator Augusto Pinochet.

Regarding the coming weekend holiday, “the most important thing is that people take care of themselves, that they respect the rules, that we have a family celebration” instead of attending large gatherings with strangers, said Paris.

The Ministry of Health on Wednesday reported 1,305 new coronavirus cases, taking the total caseload to 439,287, while 18 more fatalities increased the death toll to 12,058.

Chile has made headway in containing the pandemic, said Paris, urging residents to not risk “all these achievements during the national holidays”.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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