Cheaper Apple Watch SE to repeat the success of iPhone SE

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Cupertino, (California), Sep 16 | After witnessing the success with its cheaper iPhone SE series, Apple has now launched Watch SE at a more affordable price, featuring the largest Apple Watch display, fall detection, advanced fitness features, and Family Setup with watchOS 7.

Apple Watch SE (GPS) starts at Rs 29,900 and Apple Watch SE (GPS+ Cellular) begins from Rs 33,900. It features a stunning Retina display, with thin borders and curved corners, that is 30 per cent larger than Series 3.

As the introduction of the new iPhone SE encouraged users of older phones to upgrade their smartphones, similar can be expected in case of older Apple Watch users to upgrade to the cheaper yet powerful SE version.

“Apple is democratizing Watch with an affordable version for its billion-plus user base. The device with S5 chip offers robust health and safety capabilities,” said Neil Shah, Vice-President Research at Counterpoint.

Apple Watch SE features the same accelerometer, gyroscope, and always-on altimeter as Apple Watch Series 6, and with the latest motion sensors and microphone, it offers fall detection, Emergency SOS, international emergency calling, and the Noise app.

With watchOS 7, users can take advantage of powerful new features including Family Setup, which allows kids or older family members without an iPhone to enjoy Apple Watch, plus sleep tracking, automatic handwashing detection, and new workouts.

“Apple Watch SE combines elements of the Series 6 design with the most essential features of Apple Watch, all at a more affordable price,” said Jeff Williams, Apple’s chief operating officer.

The next-generation always-on altimeter provides real-time elevation all day long by using a new, more power-efficient barometric altimeter, along with GPS and nearby Wi-Fi networks.

This feature allows for the detection of small elevation changes above ground level, up and down to the measurement of 1 foot, and can be shown as a new watch face complication or workout metric.

With Emergency SOS on Apple Watch, customers can quickly and easily call for help and alert emergency services with just a push of a button.

For added personal safety while traveling, users with cellular models of Apple Watch SE can complete international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan has been activated, the company said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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