Centre to develop framework to check fake reviews on E-Commerce websites

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New Delhi, May 28 | The Centre will develop a framework to keep a check over fake reviews on E-Commerce websites.

The Department of Consumer Affairs (DoCA) after studying the present mechanism being followed by the E-Commerce entities in India and best practices available globally, will develop these frameworks.

DoCA in association with the Advertising Standards Council of India (ASCI) along with various stakeholders such as the E-Commerce entities, Consumer Forums, Law Universities, Lawyers, FICCI, CII, Consumer Rights Activists and others in a meeting discussed the magnitude and roadmap ahead for fake reviews on websites.

Since e-commerce involves a virtual shopping experience without any opportunity to physically view or examine the product, consumers heavily rely on reviews posted on e-commerce platforms to see the opinion and experience of users who have already purchased the good or service.

“Traceability by ensuring the authenticity of the reviewer and the associated liability of the platform are the two key issues here. Also e-com players must disclose as to how they choose the ‘most relevant reviews’ for display in a fair and transparent manner,” said Secretary DoCA, Rohit Kumar Singh.

During the meeting held on Friday, all stakeholders agreed that the issue deserves to be monitored closely and appropriate framework governing the fake reviews may be developed to address the issue for protection of consumer interest, statement from the DoCA said on Saturday.

Stakeholders from e-commerce companies claimed that they have frameworks in place by which they monitor fake reviews and would be pleased to take part in developing a legal framework on the issue.

Manisha Kapoor, CEO, ASCI highlighted the categories of fake and misleading reviews and their impact on consumer interest. Paid reviews, unverifiable reviews and absence of disclosure in case of incentivised reviews which make it challenging for consumers to recognize genuine reviews were among the issues discussed.

Nidhi Khare, Additional Secretary, and Anupam Mishra, Joint Secretary, attended the meeting.

Source: IANS

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Weekly Fundamental Market Outlook

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While the US recessionary fears are still at the forefront, but the slide in commodity prices has lifted the mood of stock market.Cheaper oil is usually beneficial for oil-importing countries such as India.

Domestically, on sectorial basis, Auto and FMCG are the top gainers, while Metal index is the top losers. On stock basis, Hero MotoCorp, Eicher Motors, Hindustan Unilever, Maruti Suzuki and M&M were the top gainers and Tata steel, UPL, Reliance Industries, hindalco Inds and Coal India were the top losers.

In the next week, investors will keep a close eye on crude oil price movement, commodity prices, US economic activity and the geopolitical development.

 

Post Disclaimer by BhaskarLive.in

The information contained in this post is source form the news agency or PR agency. We do not take any responsibility of accuracy of information. We have not made any modification or changes in original source content. This information only for general information purposes only. The information is provided by BhaskarLive.in and while we Endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.

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