Meerut (Uttar Pradesh), Sep 16 | A case of ‘love jihad’ has come to light in Uttar Pradesh following the recovery of a minor girl who had allegedly been kidnapped from Meerut on September 3.
Police on Wednesday recovered the girl, who was kidnapped from Kankarkheda area and also arrested one Abdullah, 42, who was posing as ‘Aman’ to lure Hindu girls.
Abdullah confessed before the police that he has three wives and four children.
He created a Facebook ID as ‘Aman’ in which he posted his photographs wearing a wig — to look younger.
He admitted that he had kidnapped the minor girl and had raped her. He said that he wanted to marry her too.
Meerut SP Akhilesh Narain said that the girl had gone missing on September 3 and her family had lodged a complaint with the police.
“We had set up several teams to search for the minor and we finally caught this man and recovered the girl. He will be produced in court today (Wednesday) and sent to jail. He has confessed to the crime. We will book him under relevant sections of IPC and also the POCSO Act,” the SP said.
In another case of love jihad, the Moradabad police on Wednesday, recovered a Class 8 student who was kidnapped by one Asif, who posed as Bunty Tyagi and befriended the girl.
Policybazaar Unveils its new brand campaign "AapKiSideHai"
Akshay Kumar delivers the brand’s promise of always being on the customer’s side
Gurugram, 19th Sept, 2020:Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.