California Walnuts Launches Global Marketing Initiative with Coordinated “Power of 3” Events Across the Globe

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The California Walnut Commission announced today the second annual “Power of 3” global marketing campaign, which builds on the successful 2020 campaign. “Power of 3” will launch on March 3rd with a first-ever global event celebrated in the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the Middle East to showcase how they like to get their daily handful of walnuts.

The Power of 3:

Launches March, the 3rd month of the year.

Emphasizes the rich essential plant-based omega-3 ALA content of walnuts (2.5 grams/28 grams).

Encourages a handful a day (28 grams) as a simple way to improve overall nutrition.

Pamela Graviet – Senior Marketing Head CWC

This campaign is a fun and engaging way to build on one of California walnuts’ core benefits as the only nut that is a rich source of plant-based omega-3 ALA (2.5 grams/28 grams). ALA is an essential nutrient needed by the human body that can only be provided through the diet and has been associated with benefits for heart health, brain health and healthy aging. A 28 grams serving of walnuts provides plant-based protein (4 grams), fiber (2 grams) and is good source of magnesium. Walnuts are also a good source of vitamin B6 (0.2 mg/28 grams) and an excellent source of copper (0.45 mg/28 grams) and manganese (0.1 mg/28 grams) all of which contribute to the normal functioning of the immune system.

“There was tremendous excitement around the globe for the Power of 3 campaign last year and we are thrilled to bring it back on an even bigger scale in 2021,” shares Pamela Graviet, Senior Marketing Director, International, for the California Walnut Commission. “This campaign makes it simple for consumers to remember just how easily they can improve their overall diet with a handful of walnuts.”

The campaign will employ a variety of communications tools, including a video that is a core component of the campaign and will be used across all markets. Recipes, developed by influencers in each country, will be shared across the globe providing inspiration to consumers. Other elements will vary by market including digital and social media, blog posts, sweepstakes, influencer programs, recipe tips and tricks, easy recipes, instore promotions, advertisements and more to generate awareness that a handful of California walnuts is a powerful addition to the diet.

The Science behind Plant-Based Omega-3 ALA

All omega-3s provide health benefits, so it’s important to get these good fats from a variety of sources. As the only nut significantly high in omega-3 ALA (2.5 grams/28 grams), one of the easiest ways to get more ALA into your diet is to start with walnuts.

Power of 3

ALA and Heart Health

A study from Advances in Nutrition found that ALA may help improve heart health just as we have seen in studies focused on EPA and DHA.[1] The literature review provided evidence showing the potentially beneficial role ALA may have in primary and secondary prevention of cardiovascular disease, including stroke and heart attack. According to a clinical trial published in The Journal of Nutrition, eating a diet rich in omega-3 ALA, from foods like walnuts, may help to lower the risk of heart disease through anti-inflammatory effects.[2] Given the current promising data, there is a need for well-controlled clinical trials to clarify the effects of ALA on risk for cardiovascular disease and to determine the recommended amount of ALA to consume for heart health benefits.

ALA and Brain Health

A review study from Progress in Lipid Research assessed the tissue levels of omega-3 DHA formed from ALA.[3] They reported several important findings. The first was that ALA leads to the synthesis of EPA in some cases, and in particular, may contribute to DHA levels in the brain. Evidence from a variety of studies suggests dietary ALA may be able to fulfill the human requirement for DHA in the body when higher levels of ALA (at least 1.2 grams) are consumed. Assessing the synthesis of EPA and DHA from ALA in humans is limited to blood level measurements. The takeaway from this study is that through its conversion process, ALA may play a role in maintaining DHA levels in important tissues such as the brain. More research is needed to fully understand the effect of this process in the body.

ALA and Healthy Aging

A study published in the Journal of the American College of Cardiology (2020) looked at regular consumption of foods rich in marine or plant-based omega-3s and risk of death among individuals who have suffered a heart attack.[4] In addition, research from one of the largest clinical trials looking at the benefits of a Mediterranean diet suggested older Spanish individuals (ages 55-80) with a high cardiac risk who supplemented a high fish diet with dietary ALA saw a reduced risk of all-cause mortality.[5] Specifically, study participants who consumed at least 0.7% of their daily calorie intake from ALA had a 28% reduced risk of all-cause mortality.

California Walnut Commission
The California Walnut Commission (CWC) was established in 1987 to represent the walnut growers and handlers of California and is funded by mandatory assessments of the growers. The Commission is an agency of the State of California that works in concurrence with the Secretary of the California Department of Food and Agriculture (CDFA) and is mainly involved in health research on the consumption of walnuts and export market development activities.

Non-Discrimination Statement
The California Walnut Commission (CWC) prohibits discrimination in all its programs and activities on the basis on race, color, national origin, age, disability, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual’s income is derived from any public assistance program (not all bases apply to all programs). Persons with limited English proficiency or disabilities who require alternative means for communication of program information (Braille, American Sign Language, large print, audiotape, etc.) should contact the CWC offices at (916) 932-7070.

To file a complaint of discrimination, complete the USDA Program Discrimination Complaint Form, AD-3027, found online at www.ascr.usda.gov/complaint_filing_cust.html or write a letter with all information requested in the form and either send to USDA, Office of the Assistant Secretary of Civil Rights, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410, fax to (202) 690-7442, or email to program.intake@usda.gov. CWC is an equal opportunity employer and provider.

[1] Fleming JA, Kris-Etherton PM. The evidence for α-linolenic acid and cardiovascular disease benefits: comparisons with eicosapentaenoic acid and docosahexaenoic acid. Adv Nutr. 2014;5(6):863S-76S. doi: 10.3945/an.114.005850.

[2] Zhao G, Etherton TD, Martin KR, West SG, Gillies PJ, Kris-Etherton PM. Dietary alpha-linolenic acid reduces inflammatory and lipid cardiovascular risk factors in hypercholesterolemic men and women. J Nutr. 2004; 134:2991-7. doi: 10.1093/jn/134.11.2991

[3] Barcel-Coblijn G, Murphy EJ. Alpha-linolenic acid and its conversion to longer chain n3 fatty acids: Benefits for human health and a role in maintaining tissue n-3 fatty acid levels. Prog Lipid Res. 2009;48(6):355-74. doi: 10.1016/j.plipres.2009.07.002.

[4] Lzaro I, Rueda F, Cediel G, et al. Circulating Omega-3 Fatty Acids and Incident Adverse Events in Patients With Acute Myocardial Infarction. J Am Coll Cardiol. 2020 Oct, 76 (18) 2089-2097. doi:10.1016/j.jacc.2020.08.073.

[5] Sala-Vila A, Guasch-Ferr M, Hu FB, et al. Dietary α-linolenic acid, marine ω-3 fatty acids, and mortality in a population with high fish consumption: findings from the PREvencin con DIeta MEDiterrnea (PREDIMED) study. J Am Heart Assoc. 2016;5(1):e002543. doi: 10.1161/JAHA.

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Meet Gurmeet singh Shunty A New Superhero With Turban

Meet Gurmeet singh Shunty A New Superhero With Turban

In the last year, the whole world was struck by a large pandemic. The year 2020 came with a pandemic called coronavirus which affected the whole world badly. Coronavirus in India resulted in great downfalls in health, economy, unemployment, and so on. Lakhs of People Lost their lives, jobs, and their loved ones. The whole year was very disturbing for each section of society. Coronavirus in India resulted in great downfalls of health, economy, unemployment, and so on. The whole year passed with a large Tension and fear for all the peoples. In the hard times of coronavirus spread, a lot of peoples came out and helped the person in need and It is one of the very few positive effects of Covid-19.

During the blast of the Covid-19 pandemic in the world our volunteers have demonstrated an exceptional display of solidarity across the world and our society. However, this is also the year which witnessed the world coming together to fight coronavirus. The year with its share of trials and tribulations threw up some exemplary work being done by organisations and individuals in this difficult time as the pandemic spread, a new breed of warriors with an indomitable spirit stood up bravely against it to take on the challenge head on.

In the hard times of lockdown, a lot of peoples came out and helped the person in need and It helped the society to live again with a hope of being helped in bad time. During the Large spread of the Covid-19 pandemic in the world our leaders of the society have demonstrated an exceptional display of solidarity across the world and in our society too. They did a Great work in every aspect needed at that time, from Responding to calls for help from their local communities to help them by going on roads, they are everyday heroes who came as a preserver for them.

They do wear masks and face shields to protect themselves and spread awareness in the society to follow each rule and regulation. We can say that there are many things which has spread faster than the coronavirus during the pandemic, it has been the noble works, fearless steps, selfless service and recognition of Gurmeet Ji and his supporters who continued to work day and night to save other’s lives. He also set up camps and volunteer help alongside highways and by roadsides, just to provide relief and support the migrant workers going back to their places all over India.

Among the Great hidden heroes who worked day and night to fight during lockdown, one such person is Gurmeet Singh shunty ji, who is the ex general secretary of delhi sikh gurudwara committee.Being at such great post he always learned to do sewa and that teaching has been always with him which dedicated him towards the society to work for the people of his own nation and humanity. Gurmeet Ji worked 24×7 , without caring of himself. He is the person who have been stepping in to help during the pandemic and they all have been a portrait of selflessness and optimism to this society.

Gurmeet Ji believe that our selfless acts or Sewa in any form must be done to save humanity, Sewa require a true heart and helping nature which will bring both helper and victim happy. During the tough times of coronavirus, Gurmeet Ji and his volunteers came out of their comfort zones to help lakhs of migrants workers who wanted to go back to their hometown during the COVID-19 lockdown. So in that  time  when the world undergoes such vast pandemics which affects all the person Whether it’s a small or large donation of money, resource or humanity, each things matter.

During the tough times of coronavirus, when everyone was thinking of themselves First, Gurmeet Ji and his volunteers came out of their comfort zones to help lakhs of migrants workers who wanted to go back to their hometown during the COVID-19 lockdown.Despite of being older in age,He did not let himself to be inside house and watch news of the suffering surroundings but he helped as many people as he could during the crisis by arranging food, buses, trains and most importantly by giving a warmth of love and care.He created a large team just to help the peoples in problem and inspired many others to do so. We can say that there are many things which has spread faster than the coronavirus during the pandemic, it has been the noble works, fearless steps, selfless service and recognition of Gurmeet Ji and his supporters who continued to work day and night to save other’s lives by risking his own and his family’s health. They didn’t even meet their family members and specially children for months,for their Safety and some even spend nights in their vehicles and outside home to assure that the virus doesn’t spread further to their loved ones and family members. Government took various steps to save our nation from the bad impacts of corona spread and one of them was lockdown. Lockdown was done to stop the spread the corona in nation but it resulted in great losses.when lots of People were on Roads, lots have nothing to eat and some were not having anyone for their care, without any money and food thousands of People covered thousands of kms on their feets, with their families and whatever they had earned in their lifetime, there comes some unknown super heroes of our society who helped them selflessly.

Their faces get rashed by the mask marks, they continuously took medicines to save themselves and others too. They maintain distance from their own members in order to help other persons to reach their destinations. In the bad times we get to know about many such People and These are the people who are helping in restoring humanity’s faith by coming up with novel ideas and their great works which inspires whole society to come ahead. That was the time when a number of labourers, their children and other family members were forced to return back to their places but Gurmeet Ji risked his life to save theirs.He started his service with providing cooked food as langar sewa and later switched to dry rations too, with the objective that people in need should not go to sleep on an empty stomach and they must not loose their hearts and continue their journey with less problems. It’s very hard to find such person in this crucial time when everyone put themselves first but Gurmeet Ji believe in his teachings and said “our panth has taught us the lesson of jan sewa, and we will continue this legacy till our last breathe.”

All the people who helped any of the person in need will be in their memory for forever as they made them believe on brotherhood and humanity in such a Crisis. It is beleived that in when some person get trapped in trouble even your shadow leave your side but the persons like Gurmeet Ji taught each and every person of society that we Must help each other to maintain love and care in society which will make then believe in the existence of god. If God has given you the power and resources to help others you must move forward as your one step can change anybody’s life.Gurmeet ji said that “our great sangat give us the teachings of sharing whatever less or more you have and These teachings which I started learning since my childhood inspired me to help my brothers and sisters of this society. ” He further added that he feel so happy and blessed that he could be the reason of anyone’s little smile. He requested everyone that even Your small step can save someone’s life and make them beleive into humanity and brotherhood.He started his service with providing cooked food as langar sewa and later

 

switched to dry rations too, with the objective that people in need should not go to sleep on an empty stomach and they must not loose their hearts and continue their journey with less problems.

He also set up camps and volunteer help alongside highways and by roadsides, just to provide relief and support the migrant workers going back to their places in UP, Bihar and even farther. It was clearly seen during the pandemic when thousands of people were going towards their villages with their small children and had nothing to feed them, at that time Gurmeet Ji provided them food ,water and other necessary items which brought  beautiful smiles and tears of happiness in their eyes as they never expected that in this crucial time there could be someone who will act as a survival medium for them.

At that time many warriors came in the front line to help the society. Despite being senior in age Gurmeet singh Shunty ji, was the Person who came out of the house when everyone was locked. He was standing in the crowd to help them reach their houses and made  very hard decisions at the right time.

We need to Recognise these Heroes so that they could work more and more for the welfare of this society. We need to Recognise these unsung Heroes so that they could work more and more for this society as “this society is all about give and take.”  They have given millions of smiles and its our time.They must be appreciated for their noble works to boost such works of brotherhood. They have given millions of smiles and its our time to pay them back.