Brazil approves sale of marijuana-based medicines

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Brasilia, Dec 4 | Brazilian health authorities have approved regulations for the registration and sale of marijuana-based drugs in pharmacies.

The decision by the Brazilian Health Regulatory Agency (Anvisa) on Tuesday will take effect in 90 days and will be subject to a review after three years.

The objective of the measure is to find a way to guarantee access, by way of pharmaceutical assistance, and to ensure a minimum guarantee for users of the products, Anvisa said in a statement, Efe news reported.

The regulatory framework creates a new class of cannabis-based products, which will be subject to health surveillance, that must be sold only in pharmacies and have to be prescribed by a doctor.

These new rules also specify the procedures for obtaining different permits from Anvisa for the manufacture and importation of these types of drugs, as well as establishing the requirements for their commercialization, prescription and control.

Anvisa also said companies must continue research for the verification of efficacy and safety of their formulas.

The regulation approved on Tuesday requires companies interested in manufacturing marijuana-based medicines to obtain a certificate of good practices, issued by Anvisa.

Those who choose to import the cannabis substrate for the manufacture of the product must import the semi-finished raw material and cannot import the plant or part of it, according to Brazilian authorities.

To better monitor the batches of cannabis-derived drugs, Brazil limited the entry points of the products in its territory.

Anvisa was considering the possibility of authorizing the cultivation of cannabis to investigate and produce medicines made from the plant.

Brazilian legislation prohibits the growing, harvesting and use of cannabis, except in specific cases for medicinal and scientific purposes that also had to be endorsed by authorities.

Until now, patients who wanted these types of drugs were using oils and extracts based on cannabidiol, a substance found in cannabis, known for its therapeutic effects and which needed Anvisa’s endorsement to import them.

The cannabis plant has a history of medicinal use dating back thousands of years in many cultures.

There is some evidence it can be used to treat certain types of epiletic seizures, chronic pain and improve sleep.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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