Bloggers Alliance Launches “Student Wing” on its Second Anniversary

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    Bloggers Alliance announced the launch of “Student Wing” on its second anniversary. A unique proposition and a gold mine to learn and nurture skills for students, the wing shall focus on engaging with the student community across colleges in India. The immediate focus areas will be management and mass communication institutes. The student wing will carry out following activities:

    Live projects on digital and social media, digital branding, influencer marketing and allied areas

    Paid Internships in business storytelling, digital storytelling, social media marketing and allied areas

    Campus ambassador program

    Engage with student influencers

    “Digital marketing in general and influencer marketing in particular has become a part of almost every company’s budget. We want to handhold bloggers and content creators to success and we are doing a wide range of activities for the same from online courses to blogger meets & webinars, from Top influencer lists to blogging competitions et al,” shared Devendra Jaiswal, Co-founder of Bloggers Alliance.

    Battle of Voices Awards

    Bloggers Alliance also launched a social media campaign #EmpathyIsBeautiful on its anniversary to promote empathy among individuals. “Empathy, an essential and must-have skill for the present workforce and for leaders to come, especially post COVID-19, needs to be nurtured,” said Dr. Amit Nagpal, President at Bloggers Alliance. “We hope to use the power of storytelling, blogging and writing to nurture empathy amongst fellow humans,” he concluded.

    The Journey So Far

    Battle of the Voices 2021, India’s first podcasting competition was conducted in early 2021 and saw participation of more than 75 young enthusiasts from both India and abroad. Themes like History, Culture, Books, Parenting, Social Change etc. were explored by podcasters sharing deep insights, facts, and engaging in dialogue. It was befitting therefore that the winning entries receive gift vouchers, books and internship opportunities. The highlight however was an intimate interaction winners had with eminent jury members, film editor, Antara Lahiri, award-winning podcaster, Nikesh Murali & serial podcaster Sriram R. The launch of a sub-community of podcasters is also on the anvil.

    Top Influencer Lists are being curated regularly and many of them have gone viral generating 80,000 to 1.5 lakh Twitter impressions, and 11,000+ views on Medium. The lists include technology bloggers, health bloggers, travel bloggers, fashion and lifestyle bloggers, authors, speakers and et al.

    15 Students of BIMTECH, Symbiosis Institute of Business Management, NDIM etc. completed multiple projects and internships in the year 2020-21 and had a great learning experience. Anushka Jain, BIMTECH student shared her internship feedback, “My learnings were enormous in Bloggers Alliance as I had to interact with many different people from different backgrounds and got an opportunity to network with many senior professionals. Overall my experience was great, enjoyable and full of learning.”

    Bloggers Alliance has launched online certificate courses in blogging and storytelling. The courses have received a very enthusiastic response and include three months internship for skill building. Story Talks video series on business storytelling is aimed at teaching storytelling skills to every blogger and influencer, and 40 episodes have already been recorded.

    Bloggers Alliance, an association of bloggers, storytellers and content creators, (a registered non-profit society) was established in 2019 to handhold bloggers on the road to success.More can be read about the organization here: bloggersalliance.org. In case of any query, please WhatsApp us at +91 9810337995.

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    Does MBA really help in getting a better job offer ?

    Does MBA really help in getting a better job offer ?

    Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

    There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

    • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
    •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

    These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

    While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

    However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

    • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
    • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
    • Institutes should have the right mix of faculty members with industry exposure and pure academics.

    The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

    It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

    After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

    Author Name : Nirmalya Pal