Block Divas witnesses massive public response across Udhampur


UDHAMPUR, SEPTEMBER 16:- As a part of the pre back to village programme, District Administration Udhampur celebrated Youm-e-Block/Block Diwas in all Blocks of District Udhampur where BDC Chairpersons chaired the main function.

The objective of celebrating this Block Diwas under Jan Abhiyan is to assess the progress of developmental works being executed in different sectors besides redressing the public grievances and providing the services at their doorsteps. Designated senior officers were present at their respective Block headquarters where they listened to the public grievances and redressed majority of them on the spot. Rest of the demands were diarized and will be forwarded to the concerned quarters.

For Block Udhampur, Block divas was organized in the premises of BDO Office wherein Sarpanches, panches and people apprised the Nodal Officer of the block about various problems being faced by them including bad condition of roads, nonpayment of compensation, drainage problem, shortage of drinking water, electricity, ration, poor sanitation, lack of parking, Traffic Jam, etc.

Additional Deputy Commissioner, Nagendra Singh Jamwal- the nodal officer directed the PHE authorities to regulate and ensure the water supply in all panchayats and replace the damaged pipes at an earliest. R&B and revenue authorities were asked to complete the compensation process.

The ADC directed the officers to work with missionary zeal to benefit the people and aware them about income generating schemes launched by Government of India. He said that the aim of hold such public outreach camp is to get the feedback about the on-going developmental activities being carried out by the government departments.

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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