Block Divas under ‘Jan Abhiyan’ celebrated in Uri, Paranpeela Blocks


BARAMULLA, SEPTEMBER 16: As part of ongoing “Jan Abhiyan” that has been launched by J&K government preceding the upcoming Back to Village-3, Block Divas was today celebrated in every block of district Baramulla.

In this connection, a grand function was organized here at Govt Degree College Uri to celebrate the Divas for Uri and Paranpeela blocks where Joint Director Planning Mohammad Yousuf and District Information Officer Baramulla Mudasir H Choudhary presided over as Visiting Officers for the respective blocks.

On the occasion, the concerned visiting officers held a productive interaction session wherein various stakeholders put forth their developmental aspirations including road connectivity, health, education etc.

The people also demanded the complete execution of developmental works identified in previous phases of back to village campaign. Meanwhile, several income certificates were also distributed among the identified beneficiaries.

Joint Director Planning, in his speech complimented the participants and urged upon the people to come forward with their developmental needs and aspirations.

He said that various schemes are being launched by the government for the development of border areas adding that basic infrastructure in health institutions is being upgraded through the CSR component of funding.

District Information Officer, in his address, underlined the basic objective of Jan Abhiyan and said that several novel measures are being taken to ensure prompt and hassle free public service delivery.

He said that cent percent saturation shall be achieved in individual beneficiary schemes adding that special focus shall be given to welfare and people oriented programmes in the upcoming phase of Back to Village campaign.

Moreover, DIO informed that government has released Rs 10 lakh to every panchayat halqa in which Rs 20,000 shall be utilized on purchasing sports items as a move to promote sports culture among our youth.

Among others, BDC chairpersons, BDOs, block level officers, representatives of various line departments, PRIs among other concerned functionaries were present on the occasion.

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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