BJP questions Opposition, TMC asks Centre to work with CMs

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New Delhi, Sep 16 | The BJP on Wednesday hit back at the Congress over its allegation of imposing a ‘sudden lockdown’ in the country. BJP MP Vinay Sahasrabuddhe said the Chief Ministers of the states were consulted several times during the decision-making process.

“None of the Chief Ministers in about 15 meetings with the PM and other Ministers ever said the lockdown shouldn’t be imposed,” he said while speaking in the Rajya Sabha. He added, “This double-faced behaviour of the opposition should be avoided.”

He also made numerous references to Mumbai and Maharashtra to corner the Uddhav Thackeray government. Maharashtra has the maximum number of Covid-19 cases in the country.

Sahasrabuddhe raised the issue of those attempting to mock the Prime Minister’s idea of lighting diyas for the frontline workers. The BJP MP said those who light candles at India Gate shouldn’t oppose lighting diyas for our frontline warriors.

TMC’s Derek O’Brien while taking up the cause of the frontline workers, said, “In the rush, what is being forgotten is to pay tribute to those Covid warriors who lost their lives.”

He said the state spending accounted for Rs 63 out of every Rs 100 spent. “When things are going well, you want to take credit. When they are not, you start talking about CMs,” the TMC leader quipped.

He also questioned the “chronology” by claiming that the Centre was busy with the visit of US President Donald Trump when states like West Bengal were readying for the pandemic. He asked the Centre to show “humility” and work with the Chief Ministers.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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