Patna, Sep 16 | With elections round the corner in Bihar, a report by Association of Democratic Reforms revealed that the Rashtriya Janata Dal (RJD) has the maximum number of tainted leaders followed by Congress while the Bharatiya Janata Party (BJP) has the least.
The report revealed that 41 per cent of RJD leaders face criminal charges while the Congress has 40 per cent such leaders and the Janata Dal United (JDU) and the BJP has 37 and 35 per cent leaders with criminal charges.
The findings of the report are based on the affidavits filed by the candidates during 2015 Assembly elections.
The report said that 11 MLAs are facing murder charges while 30 face attempt to murder charges, five are booked under relevant sections of cruelty against women and one MLA is facing rape charges.
According to the report, 67 per cent of 240 MLAs are millionaires. JDU MLA from Khagaria Poonam Devi is the wealthiest legislator in Bihar assembly with Rs 41 crore of total assets while Congress MLA from Bhagalpur Ajit Sharma has assets worth Rs 40 crore and JDU MLA from Raniganj Achmit Rishidev has assests of worth Rs 9.6 lakh.
The report also revealed that out of 240 MLAs, 134 are above graduate while 96 are undergraduate and nine MLAs are just literate.
Policybazaar Unveils its new brand campaign "AapKiSideHai"
Akshay Kumar delivers the brand’s promise of always being on the customer’s side
Gurugram, 19th Sept, 2020:Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.