Biden slightly ahead in North Carolina, Georgia: Poll

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Washington, Aug 3 | Presumptive Democratic nominee Joe Biden was slightly ahead of US President Donald Trump in the two southern states of North Carolina and Georgia, where the latter won in the 2016 election, according to a new poll.

The CBS News Battleground Tracker poll on Sunday showed Biden leading Trump in North Carolina, 48 per cent to 44, and edging the President in Georgia by a single percentage point, 46 to 45, Politico news reported.

No Democratic presidential candidate has won Georgia since Bill Clinton in 1992, and only one Democrat (Barack Obama in 2008) has won North Carolina in the past 10 presidential elections.

Sunday’s poll showed that Trump has lost ground since 2016 among white voters, down 12 percentage points in Georgia and 7 in North Carolina.

The President has in particular lost ground among white voters with college degrees.

Biden led Trump among female voters with at least 50 per cent support in both states and has an overwhelming edge among African-American voters, with the former Vice President surpassing 80 per cent in both states.

By a small margin, voters in both states give Trump the edge in dealing with the economy.

The polling was conducted on behalf of CBS News by YouGov from July 28-31, using samples of 1,131 registered voters in Georgia and 1,152 in North Carolina.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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