Bhumi Pednekar advocates holistic beauty, collaborates with


By Siddhi Jain
New Delhi, Sep 20 (IANSlife) For Bollywood actor Bhumi Pednekar, time spent in front of the mirror is nothing short of therapeutic. An advocate of holistic beauty, Bhumi says she is a huge beauty enthusiast and is big on taking care of herself.

Bhumi has come on board with, a multi-beauty tech platform as its first brand ambassador and beauty collaborator. The retailer aspires to transform the way people discover beauty and grooming. The platform is inspired by the grace of the female body and the spirit of empowered womanhood and aim to capture a significant share in the beauty industry in India with its skincare, wellness, makeup, and beauty products.

IANSlife speaks to Bhumi:

Q: Tell us about your relationship with beauty.

A: Everyone knows I’m a huge beauty enthusiast. Especially in the lockdown, and over the past two years, the communication has been quite strong about my love for makeup and skincare. Over the years, I’ve realised beauty is holistic, being in a happy state of mind, feeling empowered and having fun. I feel does exactly that, it’s a new-age contemporary platform. It has so much to offer. It’s high on technology and has an immersive experience. I had fun accessing their platform. What I love about the brand is that they believe, just like me, a woman has many aspects to her, all of which should be celebrated, yet one needs to retain their individuality. This is what I’ve tried to do through my work.

Q: Could you talk about inclusivity in the beauty space?

A: Every aspect of our society has to be inclusive today. It is about loving yourself, about body positivity, about self-acceptance. Inclusivity starts with self-acceptance. The moment you appreciate everything you’re born with, you automatically step out of social constructs and conditioning. You become a role model for people to look up to. Those people who look like you and feel like you, when they see their story, feel included. That’s the revolution the beauty industry has gone through. I feel so fortunate that I’m a working actor in such times and my work, along with the brand’s I associate with, belief in this.

Q: Do you believe the pandemic has changed skincare and makeup — beauty, at large, in any way?

A: 100 per cent. I feel with the lockdown, people had enough time to pamper themselves. I know within my ecosystem, my mum and my aunts, they were taking care of themselves. There were so many lifestyle changes — fitness, beauty, skincare. They were reading up. Longevity comes only with a holistic lifestyle, internal and external choices. People today have started putting in that sort of an effort to take care of themselves and be in a physically fit state.

Q: Are there any trends you hope to see in beauty?

A: I feel beauty is very diverse right now. Many trends happen from season to season, but many women who celebrate themselves have found a unique voice. I feel trends are so subjective today. Some women like wearing a dark lip with a dark eye every day. It’s their choice. I don’t believe in trends so much.

Q: Could you share a glimpse of your beauty routine?

A: My beauty routine starts with drinking a lot of water, eating clean food, appreciating myself a couple of times in a day. Apart from that I cleanse tone and moisturize every day. Before I sleep, I make sure all the makeup is completely off my face. I feel a good moisturizing schedule for your skin is extremely important. I know so many people that just wash their faces and go off to bed. Bad! I use sunscreen every day.

Where my make-up is concerned, I like wearing make-up literally every day. It’s not because of my profession, but because of myself. The time I spend in front of my mirror is very therapeutic to me. On an easy day, I’d just wear concealer, kajal, lipstick, mascara. On a day I want to go all out, I wear foundation as well, which is pretty much everyday. I love using skin tints, balms. I multi-use products all the time. I use my lipstick as a blush. I’m constantly having fun with my makeup and skincare.

Q: Any beauty secrets?

A: My mother uses yoghurt on my hair as a mask sometimes. I don’t know if it’s something unique to us but it’s something we have been doing for a very long. My naani did that to my mum as well.

(IANSlife can be contacted at

Source: IANS

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7 Reasons Why You Should Purchase Italian Furniture

7 Reasons Why You Should Purchase Italian Furniture

Very often we see people speaking ever so highly of the Italian furniture they own, while we see others gushing over Italian furniture and expressing their deep desire to own at least one such piece of furniture. Italian design and decor are widely hailed across the world for their strong emphasis on quality and simple shapes that combine both tradition and modernity through the finest craftsmanship.

The way a person decorates their home is a reflection of their personal style and identity. Needless to say, tastes and preferences vary wildly, especially when it comes to items of furniture with regard to their size, shape, texture, and color.  However, regardless of the specific kind of design a person likes, Italian furniture is a dominant player in the furniture and home design industry.

For several centuries, Italy has been considered to be a hub for culture, literature, and the arts as well as architecture and design. Italian style interior design has been the preferred choice for an ever-increasing number of people, and this is not just a recent trend. Italy is a country that is synonymous with class, sophistication, and exceptionally high quality, and this shows in the sheer popularity of Italian furniture today. Italian sofa manufacturers take great pride in the quality and design of their sofa sets, and one need not look far to see that even the most discerning customers are duly pleased with Italian furniture.

So what is it that makes Italian furniture so popular? Let’s take a closer look!

Timeless charm and appeal

Italian sofas, chairs, tables, and other pieces of furniture have a charm that is impossible to compete with, leave alone outdo. Not only are Italian furniture pieces renowned across the world for their quality and appeal, but they are also items whose aesthetic value appreciates over time. Italian furniture has an inimitably characteristic beauty and these furniture pieces only tend to look even better as the years’ pass. The fact that only the best quality materials are used for their manufacture is what makes Italian furniture so sought after.

Strong and durable

While many prospective customers will tend to get deterred or even discouraged by the fact that Italian furniture costs a fair amount of money, these furniture pieces are made with the best quality materials and are guaranteed to last for decades if not centuries. That being said, purchasing Italian furniture should be best viewed as an investment and not just an expenditure, as the elegance, durability, and comfort that these furniture pieces will offer you are their own reward.

Unbeatable quality and elegance

Italian artisans and craftsmen are famous across the world for their dedication, patience, and attention to detail. It goes without saying that Italian products, in general, are synonymous with high quality, and one only needs to look at history to see how true this is. Since time immemorial, Italian manufactures have strived for excellence and have always made sure that the products they make are nothing short of the best. Therefore, Italian furniture is a symbol of Italian perfection, sophistication, and class.

Exquisitely comfortable

The very purpose of furniture pieces such as sofas, chairs, and couches is to provide comfort to people. Italian furniture will not just provide unmatched comfort but will also give any person the feeling of being in exquisite and opulent surroundings. There is no doubt that a handcrafted piece of Italian furniture will convey a feeling of elegance and sophistication.

Wide variety of furniture designs

Many people are under the wrong impression that Italian furniture is available only in very specific parts of the world and that they are few in number. The good news is that this is not true. Artyz offers you a wide assortment of Italian furniture, and you are sure to find something that perfectly suits the design and aesthetics of your home. Not only will you be able to choose from sofas, ottomans, tables, beds, tables, and much more, you will also have the choice of selecting from a wide variety of designs. Given the fact that a lot of hard work and craftsmanship goes into making Italian furniture, you can make your living space truly unique by purchasing one or more exquisite furniture pieces.

High caliber craftsmanship

Italy is a world leader in manufacturing for a number of reasons. To begin with, only the highest quality of materials are used, and this, coupled with the unique and unparalleled skill sets that Italian artisans have, you can be assured of nothing less than the best. Italy has long been hailed for its contributions to several fields of the arts, such as painting, sculpture, music as well as design. That being said, painstaking hard work, unbridled dedication, and sharp attention to detail have made Italian craftsmanship an ideal in and of itself.

Novelty and inimitability

Unlike cheaper, mass-produced furniture that is readily available and most often delivered in a cardboard box, Italian furniture pieces are meticulously handcrafted and made with immense dedication and focus on the details. Italian furniture is very eye-catching and will without a doubt convey a sense of luxury and opulence to both residents and guests alike. Such furniture pieces will have a direct effect on the mindset and mood of residents as they will notice how the furniture pieces enhance and enrich the home.

Before you rush off to purchase Italian furniture pieces for your home, do check out Artyz. Artyz is a renowned furniture showroom in Kolkata that offers you a vast range of furniture choices that can suit the requirements of any living space and can accommodate any budget. As a leading furniture showroom, the focus remains entirely on providing top-quality furniture at affordable and reasonable prices. Simply take your pick from the diverse furniture selection and let Artyz handle the rest. By having Italian furniture in your home, you will be able to liven up your living space in unimaginable ways. The sheer elegance of Italian furniture is what creates a statement like no other style.

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Inspiring Journey of Rajasthan’s Deependra Singh Shekhawat From Monthly Salaries to Founder of Fifteen Crore Turnovers Company

Inspiring Journey of Rajasthan’s Deependra Singh Shekhawat From Monthly Salaries to Founder of Fifteen Crore Turnovers Company

Guy Kawasaki has rightly said that pursuing your passions makes you more interesting, and interesting people are enchanting. Passion is an underrated term as people believe more in hard work and dedication. We often forget that passion is what guides us to success. Deependra Singh Shekhawat is one of the few who proved that hurdles are hidden opportunities, and when utilized appropriately, they will lead you to victory.

Deependra Singh Shekhawat, being the son of a farmer, has the background of a middle-class family. He belongs to a small village of Udaipurwati, district Jhunjhunu of Rajasthan. However, his status never deterred him from dreaming. Dreams full of his passion gave him the strength to fight the battles in his life. After graduation, he initially started from a regular job. However, he was not content with his occupation. He sensed stagnancy in his career. Soon, he started thinking and strategizing about business. This thought process led him to join a renewable energy company, Adani Renewable Energy, to learn about business as the next step in his professional journey. From then on, there was no stopping him; he was on a roll. In 2015, he established Vertex Solution Company and became one of the top vendors of Adani Solar Energy. He went the extra mile by working with India’s well-known renewable energy organizations as Avada Sola, Tata Solar, O2 Power, and many more.

Deependra says that his passion for renewable energy spawns from the fact that renewable energy is one of the significant contributors to boosting the country’s economy and generating jobs. He further adds that adopting renewable sources of energy is a healthier option. He claims it is high time we start living peacefully with nature for the sanity of itself and humankind. Additionally, he has provided with job opportunities for the youth of his village Sarai and has become the Youth icon of Rajasthan. Despite belonging to a middle-class family, he left no stones unturned to achieve success and rose from the bottom of the pit to flying like an eagle. From having big dreams to making others’ dreams come true, he has come a long way.

His journey is inspiring hundreds and thousands of youngsters of middle-class families throughout the country. People are burning with passion after witnessing the change in his life. His life journey is constantly changing the lives of many for the best. He is igniting the fire of eagerness for victory in them.


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