BAI supports BWF’s decision to postpone Thomas Cup & Uber Cup

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New Delhi, Sep 15 | A spate of withdrawals by top teams led to the Thomas Cup and Uber Cup being postponed to 2021 on Tuesday. The Badminton World Federation (BWF) did not specify as to when the two tournaments will be held next year, saying that it is “looking into possible alternative dates to reschedule the World Men’s and Women’s Team Championships, but on dates not before into 2021”.

The tournaments, slated to be held in Denmark from October 3 to 11, was set to mark the resumption of international badminton after it came to a halt in March following the outbreak of novel coronavirus.

The Badminton Association of India (BAI) has said that it stands by the BWF in this decision. “BAI has been supporting BWF in its efforts to restart international badminton. However, we stand by this decision taken by BWF considering the challenges in the ongoing time and the health and safety of all concerned,” said BAI General Secretary Ajay Kumar Singhania.

Countries that had withdrawn from the tournament included South Korea, Australia, Chinese Taipei, Thailand, Indonesia, Australia, Singapore and Hong Kong.

“BWF, in collaboration with Badminton Denmark, has for many months been preparing for a safe return to international badminton,” BWF said in its statement.

“However, in view of the recent Covid-19 related developments around the world, a number of teams and individual players have elected not to travel to Denmark for tournaments in Aarhus and Odense; a choice the BWF has to respect and acknowledge,” it added.

Meanwhile, BWF also announced that the Denmark Open, scheduled to be held from October 13 to 18, will proceed as scheduled while the Denmark Masters (October 20-25) has been cancelled.

The Indian squad for the Denmark Open included PV Sindhu, Saina Nehwal, Kidambi Srikanth, Ashwini Ponnappa, N Sikki Reddy and Lakshya Sen.

Subhankar Dey, who was part of the Thomas Cup squad, had said he hopes the tournament goes ahead so as to ease the financial burden on the players.

“I can only say that it would be great if the Thomas Cup and other tournaments are held,” Subhankar had told IANS. “The players are suffering right now because unless and until we play tournaments, we won’t get any money at all. Sponsorships are also not coming so we are facing a lot of problems and I hope tournaments like Thomas Cup take place even if other teams withdraw.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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