Backstreet Boys’ AJ McLean to discuss mental health, life in podcast

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Los Angeles, Sep 15 | Backstreet Boys singer AJ McLean and his Dancing With The Stars partner Cheryl Burke will launch a new podcast where they will talk about participating in the dance-based show, as well as life and mental health.

On their new podcast, “Pretty Messed Up”, McLean and Burke will discuss love, ups and downs, friends as well as mental health, alongside their fellow host Rene Elizondo Jr.

The idea to start “Pretty Messed Up” was born after a Zoom call earlier this summer. McLean and Burke met in Germany over 20 years ago and have been friends since.

“Pretty Messed Up is about really getting to know who we are behind the glitz and glam, behind the ABC family oriented type show where I’m heavily edited,” Burke told people.com.

“With this podcast, it’s going to be so nice to just be who I am. I’m sure fans have definitely seen a little bit of this, a little bit of that or maybe read my book … but now you’re really going to see me.

“What you see is what you get with me. Whether you like it or not, that’s who I am. I’m like an open book. I cannot lie. I cannot not talk,” she added.

McLean shared that a lot has been said about him and the journey through recovery and sobriety, his ups and downs, his highs and lows, but there’s “still so much left that not a lot of people know about. I’ve compared myself to an onion — there are a lot more layers to me than anyone really knows about”.

“My goal is, if I can help another person out there or inspire to help them feel comfortable to be themselves and to be raw, real and exposed, then I’ve done my job. You’re going to hear from me, pretty much me walking around in my birthday suit level of honesty,” McLean said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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