Ayushmann locks lips with Jitendra Kumar in ‘Gabru’ song

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Mumbai, Jan 27 | Ayushmann Khurrana’s lip-lock with co-star Jitendra Kumar is the highlight moment of “Gabru”, the first-launched track of the upcoming comedy “Shubh Mangal Zyada Saavdhan”. The song, released on Monday, is a recreated version of the Yo Yo Honey Singh hit of the same name. Ayushmann and Jitendra play on-screen lovers in the film, which aims at being a quirky comedy centred on homosexuality and the societal taboos around it.

Overall, the video makes for a fun watch, with Ayushmann breaking into the Nagin Dance at one point, with co-star Gajraj Rao.

The recreated “Gabru” credits Tanishk Bagchi as composer. The number has been sung by Romy.

A Twitter user wrote: “Officially one of my favourites — @ayushmannk… Love his candor and guts.”

Another commented: “The way Ayushmann is expressing his love… omg… so brave!”

The film’s director Hitesh Kewalya said: “The song is a peppy dance number, which is full of energy and fun. More so, it’s been made as a family dance number, which will connect with more people. It’s hilarious, foot-tapping and at the same time important to the story. Everyone had so much fun while shooting for the song and it reflects in the song’s energy. The track was already famous, but with our film, ‘Gabru’ will also be remembered for its entertainment quotient.”

“Shubh Mangal Zyada Saavdhan” also stars Neena Gupta and Maanvi Gagroo. The film is slated to release on February 21.

It is jointly produced by Bhushan Kumar and Aanand L Rai.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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