AVITA – The International Consumer Tech-Fashion Brand Partners with Reliance Digital to Strengthen its Reach in the Indian Market


The international Consumer Tech-Fashion Brand, AVITA, recently announced its partnership with Reliance Digital to further strengthen its reach in the Indian market and position itself as an industry leader in the Indian market. The products are now available with Reliance Digital, stores and website. The company is known for its extensive range of sleek and portable laptops which have created ripples in the market since its launch with LIBER V and AVITA ESSENTIAL.

Equipping its products with top-of-the-shelf features that make for high-performance capability, AVITA is tracing its way straight to tech enthusiasts’ hearts. Stepping into the competition under the arm of Nexstgo Company Limited and partnering with Reliance Digital for both offline and online stores shall have easy access to consumers. AVITA has introduced a premium, intelligently crafted range of laptops with vibrant colours and features designed specifically to thrive in the Indian market. The brand’s lightweight, ultra-portable laptops bring something unique to the table and thus are leaving quite an impression on young minds.

The company has cemented its place on the ideals of Liberty, Diversity, and Individualism. The brand’s products combine usability and performance with sensational and diverse craftsmanship which give its customers an edge in terms of choice of products. AVITA is being recognised as the best brand by the most esteemed financial publication – The Economic Times along with creating a soft corner amidst the Indian audience.

Fuelling the interest of tech-buffs, AVITA is securing its rapport as one of the doyens of the sector. The exciting new range of laptops is now available at Reliance Digital stores along with online retailers and selling off quickly as people rush to get their hands on them.

Sharing his thoughts Mr. Alex Chung CEO Nexstgo Limited said, “To me business isn’t about wearing suits, it’s about being true to yourself, your ideas and focusing on the essentials. Partnering with Reliance Digital will surely give a boost to the business and will make AVITA one of the most reliable and affordable laptop brand in India.”

Speaking on the launch, Ms. Seema Bhatnagar, Regional Business Director, AVITA Laptops said, “We are pleased to announce our partnership with Reliance Digital. This association shall have easy access to consumers for both offline and online stores. Reliance Digital being one of the biggest brands in India will benefit our business growth and will give us an edge over our competition to capture more market share in the Indian market.”

Commenting on the association, Mr. Brian Bade, Chief Executive, Reliance Retail, said, “We are happy to add AVITA to the portfolio of leading and reputed consumer electronic brands offered at our stores and online platforms. At Reliance Digital we strive to provide our customers with the best and widest range of electronic products at the most competitive prices. AVITA is one of the trusted and reliable laptop brands in the market, and I am sure that our partnership with them will strengthen our market offering and add to the shopping delight of our customers.”

Associating with the big names in the sector and introducing high-end technology through its new range of laptops, AVITA is carving a new path to growth in the Indian tech industry.


AVITA is the international consumer arm of Nexstgo Company Limited which is known for its catalogue of vibrant, youth-centric, contemporary technology and IoT products. The brand has launched a range of offerings including laptops, IoT products, and IT accessories for multiple consumer segments in India. The brand’s offerings are in line with the style, ideologies, and preferences of the new generation tech users, intending to use contemporary technology for its advanced offerings.

Built on the ideals of Liberty, Diversity, and Individualism, the brand’s products combine usability and performance with sensational and diverse craftsmanship which give its customers an edge in terms of choice of products. Available in various vibrant colours and patterns, the brand’s lightweight, ultra-portable laptops are distinct and highly appealing for the young demographic. The AVITA LIBER won an award in the Jury’s Special category at the Best Choice Award 2019. AVITA was also recognized as one of the best brands by Economic Times. LIKE ME. LIKE AVITA. #IAMAVITA

For more information, please visit: www.avita-india.com.

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Handicraft Furniture setting a new trend in the interior and home décor industry

Handicraft Furniture setting a new trend in the interior and home décor industry

Furniture is one of the most prominent and significant aspects of any space. It adds a distinct depth and feel to the décor and enhances its beauty to the next level. Conventionally furniture was considered only as a side element while designing an interior. However, today the trend has changed; the limelight is on the furniture and furnishing elements. Young interior designers and architects are giving utmost importance to furniture and are heavily investing their time and efforts to get the best furniture for modern urban spaces.

Antique Handicraft Furniture

Saharanpur – the furniture city of India is renowned for its explicit patterns, wide motifs, and creativity. The city is home to some of the most skilled and proficient artisans and craftsmen. These creative enthusiasts are known for their attention to detail, intricate carving, and eye for perfection. The finishing and look of the furniture created in this city are beyond comparison. Craftatoz is one of the reputed furniture manufacturing companies in India. Established in the year 1989 in Saharanpur, the company has more than 300 trained and skilled workmen. The antique and eternal furniture created by Craftatoz sets the perfect symphony of texture and gives your space a stunning and grandeur appearance.

Furniture artefacts are one of the worthwhile investments. It not only augments the overall appearance of your room but also meticulously sets the whole ambience. The novelty and ethnic feel of antique furniture make it highly popular amongst the masses. The designers and interior decorators are hunting unique and exquisite antique furniture that connects one with the Indian roots. Craftatoz is one of its kind of handicraft furniture manufacturing company striving to preserve the Indian handicraft industry and introducing artistic handicraft furniture that is spectacular and awe-inspiring.

Preserving the art of Handicraft

Handicraft furniture online is a part of Indian heritage and culture from the Britishers time. Handicraft furniture speaks volumes about our rich history and love for art. Handicraft furniture is an integral part of our interiors and gives your premise an elegant touch. However, over the period of time with the introduction of modernization and machine-made furniture, the significance of handicraft furniture has been also affected to a great extent.  Furniture giants like Craftatoz are exerting themselves to promote the artisan’s talent and preserve the art of handicraft. They are bringing handicraft furniture to modern homes and preserving our legacy. Handicraft furniture is a seamless combination of modern art, style, and antiquity. They are unmatched and a true epitome of sophistication.

Handicraft furniture suits your décor and adds more splendor to it

The latest global trend in home furniture and decoration is Handicraft Furniture. Décor with the layer of Indian handicraft products and furniture creates an interesting décor and creates an impeccable melody of texture, color, fabric, styles, etc. Antique handicraft furniture in the form of mirrors, center table, jharokhas, Chandeliers, key holders, table lamps, corner tables, and much more. Handicraft Furniture is true alchemy of style and poise. They are an ideal fit for any modern urban or conventionally designed abodes. The handicraft wooden furniture celebrates luxury and creates a lavish feel.

The matchless collection of handicraft furniture

Handicraft furniture is never outdated. They are timeless and always in fashion. Other furniture styles may come and go but the love for Indian handicraft and artistic furniture is increasing at an enormous rate. A true lover of Indian culture and exclusive products is sure to get impressed by the sumptuous range of handicraft furniture offered by Craft atoz. The handicraft furniture can truly revamp your furniture and add a gleam to your interiors. Handicraft furniture is available in size, style, and pattern. The availability of premium grade handicraft furniture collection has led to an immense increase in the demand and utility of the same. Interior designers and décor experts are incorporating handicraft furniture to create a comprehensive mood of the space and give it a cutting-edge.

Taking furniture industry to newer heights

Like every industry, the furniture industry has also witnessed several ups and downs. The trends in the furniture industry are ever-evolving. There are continuous introductions and upgrades in this sector. However, the heart of the furniture segment is still ‘Handicraft Furniture’ the simplicity, quirkiness, antique touch, regal patterns and immersive feel of handicraft furniture still continue to mesmerize everyone with its grandeur and sheer opulence.

Handicraft furniture is at the pedestal and gaining substantial attention worldwide. They are widely acknowledged as one of the most reputed, credible, and authentic Indian art forms. The handicraft furniture reflects the legacy of the country and opens new avenues for Indian craftsmen and artefacts. Craftatoz with an aim to provide these artists global exposure and widespread Indian culture to every corner of the world brings a well-thought, finely detailed range of handicraft furniture that creates the cult and sets new milestones in the world of online furniture.