At times it can be mentally challenging: Archer on life in a bubble

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Manchester, Sep 15 | England pacer Jofra Archer has said staying in a bio-secure bubble can be mentally taxing at times, pointing that lack of time with family for such long spells is not good.

Archer is currently with the England team who are playing Australia in an ODI series. The three-match series is tied at 1-1 with the decider to be played at the Old Trafford on Wednesday.

The fast bowler has become attuned to life in the bubble having spent 87 days in the bio-secure environment this summer, more than any other England player, with only four days off between the West Indies and Pakistan Test series and five during the T20I series against Pakistan.

“At times it can be mentally challenging – it’s going to (feel strange) going home and being normal again as this has become the new normal,” Archer was quoted as saying by Sky Sports.

“I’m not sure I’ve got much more bubble left in me for the rest of the year. I haven’t seen my family really since February and we’re in September now.

“The IPL will be most of October and November. Then we’re hopefully going to South Africa (with England),” he said.

Archer will link up with the Rajasthan Royals for the Indian Premier League (IPL) starting Saturday in the United Arab Emirates.

“That only leaves me with a few weeks in December for the rest of the year. When the year turns, I think (England) will then be in the UAE or India.

“Family time is really important, especially when you physically cannot see them. Any time I have I’m going to spend with them,” he continued.

“It is what we set out to do. I remember when we first came into the bubble, we said we wanted a clean sweep of the summer and we have it in sight.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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