ASUS refreshes ROG gaming laptop lineup in India


New Delhi, Sep 15 | Taiwanese electronics giant ASUS Republic of Gamers (ROG) on Tuesday announced the launch of its latest lineup of gaming-focused laptops in India.

The latest lineup offers Zephyrus S15, Zephyrus S17, Zephyrus M15, Vivobook Gaming (F571), and TUF Gaming F15 and F17 laptops, powered by the 10th Gen Intel Core H-series mobile processors.

“As a leader in the gaming industry, we have always striven to help gamers and creators gain an advantage over their opponents enabling them to be a step ahead from the regular audience helping them push boundaries of performance and comfort,” Arnold Su, Business Head, Consumer & Gaming PC, System Business Group, Asus India, said in a statement.

Priced at Rs 2,34,990, the ROG Zephyrus S15 is powered by the 10th Gen Intel Core i7 10875H processor and GeForce ‘RTX 2080-SUPER Max-Q GPU’ with support for ROG Boost and G-Sync technologies.

It has up to 32GB RAM and features a 15.6-inch Full HD IPS-level display.

The laptop is powered by a 76Wh rechargeable lithium-ion polymer battery with a 240W power adapter. It also has Bluetooth 5.0 and WiFi 6 and weighs 1.9 kg.

The ROG Zephyrus M15 with up to 32GB RAM is powered by the 10th generation Intel i7-10875H/i7-10750H chips. There are two graphic options available – one with Nvidia GeForce RTX 2060 and the other with Nvidia GeForce GTX 1660Ti.

Available for Rs 1,39,990, the laptop supports WiFi 6 and Bluetooth along with the Range Boost technology.

Another key laptop Zephyrus S17 is powered by Intel 10th Generation Core i7-10875H or Intel 10th Generation Core i7-10750H.

In addition, the company also launched TUF Gaming F15 and TUF F17, at a starting price of Rs 68,990.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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