Arunachal CM Pema Khandu tests Covid-19 positive


Itanagar/Shillong, Sep 15 | Arunachal Pradesh Chief Minister Pema Khandu tested positive for the Covid-19 while his Meghalaya counterpart Conrad K. Sangma, who last week visited Delhi and Manipur, tested negative for the virus, officials said on Tuesday.

Meghalaya Power Minister James P. K. Sangma, younger brother of the Chief Minister, however, has tested positive for Covid-19.

Khandu, who last week trekked a distance of 24 km in 11 hours to meet people of a remote village under his home constituency Mukto in Tawang district, tested positive for Covid-19 on Tuesday.

“I had undergone Covid test RT-PCR and have tested positive for Covid-19. I am asymptomatic and feeling healthy. However as per SOP and safety of others, I am self isolating myself and request everyone who came in contact with me to adhere to the SOP,” the 41-year old chief minister said in a tweet.

The Covid-19 tally in Arunachal Pradesh rose to 6,298 with 4,531 people recovered from the disease and 11 people died.

Health officials in Shillong said that Meghalaya Chief Minister, Deputy Chief Minister Prestone Tynsong and Power Minister had travelled together to New Delhi last week and then to Imphal where only James tested positive for the infectious disease on his arrival at the airport.

Meghalaya has so far recorded 4,037 Covid-19 positive cases with 1,818 active cases and 29 people have succumbed to the dreaded disease.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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