Art scholar Kapila Vatsyayan passes away at 92

5

New Delhi, Sep 16 | Kapila Vatsyayan, Member of Parliament, a major scholar of art, architecture, Indian classical dance and Founding Director of the Indira Gandhi National Centre for the Arts, passed away at the age of 92 at her home in New Delhi on Wednesday.

Recipient of the Padma Vibhushan honour (2011), the scholar, who authored around 20 books on various art forms and their histories including ‘The Square and the Circle of Indian Arts’ (1997), ‘Bharata: The Natya Sastra’ (1996) and ‘Traditions in India Folk Dance’ (1987)was also the Chairperson of the Asian Arts Project at the India International Centre.

Trained in Kathak and Manipuri, she earned her PhD from the Banaras Hindu University after completing her MA English from Delhi University and MA in Education from the University of Michigan in the US.

The younger sister of poet and art critic Keshav Malik, Vatsyayan, being one of the country’s earliest arts administrators, was instrumental in taking the best of Indian artists across the world under the aegis of Indian Council For Cultural relations.

She was also awarded the Sangeet Natak Akademi Fellowship in 1970.

Writer and politician Pavan K. Varma tweeted, “Deeply grieved at her passing away this morning. She was a true scholar of the deep refinements of ancient Indian culture and civilisation. Her book ‘The Square and The Circle of Indian Arts’ is a classic. Om Shanti.”

Source: IANS

Sponsors Posts

Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

LEAVE A REPLY

Please enter your comment!
Please enter your name here