Army Colonel knocks Delhi HC against posting order


New Delhi, Sep 15 | A serving Colonel of the Indian Army has approached the Delhi High Court challenging his posting order, stating that it is in violation of the Standard Operating Procedure (SOP) followed by the Indian Army, and even the basic criteria of spouse posting was not taken into consideration.

The plea filed by Colonel Amit Kumar said that vide the posting order dated May 15, 2020, not only the posting order of the petitioner and his wife was taken out four months in advance, but there was also complete violation of the SOP followed by the Indian Army since time immemorial, i.e., while issuing the posting order for officers of the rank of Colonel and above, the order of preference submitted by the concerned officer ought to be considered before issuing the posting order, but in the present case, no such recommendation was sought from him.

“The posting order dated May 15, 2020 was so arbitrary in nature that even the basic criteria of spouse posting, especially in case where both husband and wife happen to be serving officers, was not taken into consideration, which is in complete breach of the norms followed in all the three wings of Defence,” the plea said.

The petitioner further said that aggrieved by the disregard of SOP in the release of the posting order and with trepidations of foul play and bias, Colonel Amit Kumar wrote a demi official letter dated June 8, 2020 to the Colonel Military Services, informing the concerned officer regarding his apprehensions about the injustice in planning and deviation from the laid down policy regarding posting of senior officers.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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