Army chief exhorts soldiers to remain vigilant on borders


New Delhi, Jan 14 | Ahead of the Indian Army Day, the force chief General Manoj Mukund Naravane on Tuesday exhorted soldiers deployed along the Actual Ground Position Line, Line of Control and Line of Actual Control and those engaged in responding to the complex challenge of proxy war and internal security situations to remain vigilant at all times.

He said the primary responsibility of the Indian Army is to maintain operational readiness of the highest order. “I have no doubt that you (soldiers) shall ensure necessary operational ascendancy with respect to our Western adversary, while displaying steadfastness and resilience along the northern borders,” General Naravane said a day ahead of Army Day on January 15.

He stressed that on his part, he will ensure that the operational and logistic needs are met at all costs.

“In our quest to remain sharp and contemporary, we have carefully analysed the ‘geostrategic landscape’ and the ‘evolving character of war’, in emerging conflict situations, as relevant to the Indian context,” he said pointing that a number of steps have been taken towards doctrinal optimisation and capability enhancement.

The decision of the Central government to create a Department of Military Affairs under a Chief of Defence Staff is a seminal step.

“It will enable greater civil-military synergy, enhance productivity in strategic outcomes, as also facilitate far greater integration among the three services. We remain committed to developing necessary operational synergy,” he stressed.

The Indian Army is an equal opportunity employer, committed to the principle of gender equality, said the Army Chief, adding that the first batch of 100 women Military Police personnel have commenced training from January 6, 2020, and will shortly be deployed in the field formations.

“The welfare and personal development of our jawans, remains our foremost concern. There has been a concerted effort, therefore, towards establishing a greater connect with the jawans and their families”, he said.

“The next of kin of our jawans have received our special focus. Last year, we have disbursed from our Welfare Funds, over Rs 11 crore to our battle casualties and Rs 42 core to the next of kin to meet their sustenance and aspirational needs,” he said.

Source: IANS

Sponsors Posts

Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


Please enter your comment!
Please enter your name here