Arihan Pictures and NatakCrew Team Up on ‘Hail Mary’

16

Chennai-Goa duo of R. Joseph Kennedy and Savio Rodrigues, Founders of the Hail Mary Foundation and promoters of Arihan Pictures have announced a brand new partnership with NatakCrew to curate and collaborate on their ongoing eponymous movie Hail Mary.

Hail Mary Production Team Savio Rodrigues and Joseph Kennedy of Arihan Pictures with NatakCrew Founder Sadat Jalal Sattar

Sadat Jalal Sattar, Founder of NatakCrew said, “Running a production company is perhaps the hardest thing one can do in the entertainment industry, NatakCrew functions like a production company. And it’s not just any production company – we are open and collaborative.”

Arihan Pictures – NatakCrew Team Up on Hail Mary

NatakCrew, as Sadat’s company is known, adds a new twist on the idea of the star-driven production company. Through NatakCrew’s website, Sadat encourages a community of creators to connect and network with other creative talents and get hired for that next big project.

“No matter who you are – a writer, musician, cameraman, filmmaker, actor, editor, make-up artist, stuntman, producer, lyricist, singer, animator, audio/video engineer, simply someone with superb technical skills, there is a place for you at NatakCrew,” said Sadat.

R. Joseph Kennedy, Director of Hail Mary said, “The crew will be crowd sourced from an array of film technicians from all over India through NatakCrew.”

Finding New Talent

Savio Rodrigues, MD & CEO, Arihan Pictures – Producer of Hail Mary said, “There are so many great artists around the globe who don’t have the connections or opportunities but there’s never been a better time to help get those voices heard.”

“The overall goal of NatakCrew is to make great art and media, but to do so with artists from all over the world who don’t necessarily have the same opportunities or exposure that established artists have in the conventional entertainment industry,” Sadat observed.

Kennedy adds, “NatakCrew is one unique way that I like to try to reach out to those artists and collaborate with them. I consider myself very fortunate to have worked with so many great and talented people in the industry, but I’d love to see our artists express the ideas of a wider variety of people.”Changing Creative Culture

“Making films with multiple voices on affordable technology is exactly where NatakCrew is a step forward, but even more important is an adjustment in how creative people approach their art form,” observed Sadat.

“The technology is very important, but it’s also about the culture-changing,” he says.

“We’ve had a cliched notion that only certain people get to make or be in movies. Technology has certainly helped change that so many more people can do it, but still many are stuck in the mindset that they can’t do certain things. Like I’m not a real director so I shouldn’t make a movie. The technology is there but we have to get over that notion. It’s not just about sitting on the couch and watching the professionals do it, it’s about a conversation we can all participate in,” Sadat said.

“To create something that will inspire people to make something. That’s what NatakCrew is based on,” Sadat concluded.

“Hail Mary filming was originally intended for a planned TV special, but organically turned into something completely different. Hail Mary is currently in production and the release date will be announced in due course. We had to reschedule the production plans due to COVID-19 keeping in mind the safety and security of our team during the global pandemic,” Savio concluded.

Sponsors Posts

Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.