Ariel India’s New Film on Dr. VS Priya, Kerala’s First Transgender Doctor, is a Beacon of Hope and Possibility

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    Ariel is known for progressing the lives of people through its innovation in laundry as well as by taking up the cause of furthering gender equality within households in the country. Taking a step ahead, the detergent brand from the house of P&G has now come out in support of the LGBTQ community with their latest film, driven by their belief in inclusivity and equality for all.

    Dr. VS Priya- Keralas first transgender Doctor

    With a strong drive to bring changes in societal norms, Ariel through its latest campaign #MakeItPossible brings forth the aspiring journey of Dr. VS Priya – Kerala’s first transgender doctor. This heartening story is expected to bring about some hope, positivity, faith, and a few smiles as the country is currently facing unprecedented challenges.

    Dr. VS Priya with her mother

    Dr. Priya is an inspiration to millions of people. Despite the hardships and insecurities of growing up as a man in a woman’s body, she finally decided to embrace her true self after 30 odd years. She fought endless obstacles and barriers put up by family and society, including gender biases and stereotypes, lack of information and acceptance, and much more. And when the family accepts, the world accepts. She worked tirelessly towards achieving her dreams of being a doctor in a world that continues to stereotype the transgender community into specific exaggerated, attention-seeking roles. Today, being a doctor, it is duty that comes first for Dr. Priya as she continues to treat her patients with complete devotion.

    Dr. VS Priya and her journey of becoming a transgender doctor is nothing short of a beacon of hope, not just for all transgender people who want to be known for what they do, but also for everyone who continues to battle the odds and face impossible challenges, in pursuit to #MakeItPossible.

    “When we think of a transgender, we imagine them dancing or seeking attention. We can hardly picture them as a pilot or a doctor. I wanted to change this and live my life on my terms. Conditions of transgender needs to change; changes will have to start from families. If a family accepts the kid who is a trans, that kid could grow up to be a better citizen. The best example is me,” shares Dr. Priya in the film.

    Ariel India has been championing the cause of gender equality for many years. With this enlightening and powerful film, Ariel now celebrates these heroes who overcome the odds to #MakeItPossible.

    Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P&G Indian Subcontinent said, “Ariel believes in a world free of bias that fosters equality and inclusion, is a world where everyone can thrive. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no matter how difficult the circumstances, with perseverance we can #MakeItPossible. We are inspired by her courage and glad to celebrate her journey.”

    Ariel salutes the spirit and determination of Dr. VS Priya, and many others like her who continue to battle odds and give it all that is needed to #MakeItPossible. Stories like these give us hope.

    Ariel #MakeItPossible​ | Dr. VS Priya – Kerala’s 1st Transgender Doctor

    This film was launched recently on Ariel’s social media channels. Link to film:

    YouTube: youtu.be/Y9QIpLYLgvo

    Facebook: www.facebook.com/ArielCompleteIndia/videos/464037881522428

    About Procter & Gamble

    P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks , Ariel, Tide, Whisper, Olay, Gillette, AmbiPur, Pampers, Pantene, Oral-B, Head & Shoulders and Old Spice. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ In the last 12 years, P&G’s signature CSR program P&G Shiksha has built and supported 1000 schools that will impact the lives of 10,00,000 underprivileged children across the country by providing them with access to education.

    Please visit www.pg-India.com for the latest news and in-depth information about P&G India and its brands.

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.