‘Arab-Israel normalization deals serve Netanyahu, Trump’

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Ramallah, Sep 17 | The Arab-Israel normalization agreements is “poor play” that only serves Israeli Prime Minister Benjamin Netanyahu and US President Donald Trump, a Palestinian official said.

On Wednesday, Jibril Rajoub, secretary-general of the Central Committee of Palestinian President Mahmoud Abbas’ Fatah Movement, said that “signing the agreements at the White House is a poorly directed and planned theatrical act that does not serve the United Arab Emirates (UAE) and Bahrain, but rather Trump and Netanyahu, each for his own reasons, whether electoral or political”

Rajoub called for adopting a Palestinian strategy that focuses on achieving a unified political position to thwart the US Middle East peace plan and confront the Israeli annexation, reports Xinhua news agency.

The official also called for escalating the resistance against Israel in the Palestinian territories.

The remarks came a day after Israel signed agreements to normalise diplomatic ties with the UAE and Bahrain at the White House on Tuesday.

US President Donald Trump joined Netanyahu, UAE Foreign Minister Sheikh Abdullah bin Zayed al-Nahyan and Bahraini Foreign Minister Abdullatif bin Rashid Al Zayani in signing the three-way agreements.

The signing ceremony, which was held in the South Lawn at the White House, formally makes the UAE and Bahrain the third and the fourth Arab nation to establish diplomatic ties with Israel.

Egypt and Jordan signed their peace deals with Israel in 1979 and 1994, respectively.

In reaction to the signing of the agreement, hundreds of Palestinians in Lebanon staged a protest rally in the Rashidieh and Beddawi camps on Wednesday.

The protesters burned photos of Trump and Netanyahu in addition to the flags of the US, Israel and the countries that have normalized ties.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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