AR/VR spending to reach $28.8 bn in Asia-Pacific in 2024: IDC

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    New Delhi, Feb 6 | The IT spending on augmented reality and virtual reality (AR/VR) is set to grow rapidly at a compound annual growth rate (CAGR) of 47.7 per cent and reach $28.8 billion by 2024, according to a new report.

    Commercial segment surpassed consumer AR/VR spending last year and will continue to account for a larger share of the spending, said IDC Worldwide Augmented and Virtual Reality Spending Guide.

    This growth is primarily driven by the AR/VR technology capabilities addressing the issues of different industries in current Covid-19 scenario and creating immense opportunities throughout the forecast.

    “The restrictions imposed due to the pandemic urged many organisations to rely on technologies to support their business processes/functions such as customer service, remote health, and minimised in-person meetings among others.

    “With this, there was strong new demand across many industries for AR/VR technology in the market – especially in the second half of 2020,” said Ritika Srivastava, Associate Market Analyst at IDC Asia/Pacific.

    Education, with online virtual teaching turning out to be a more engaging experience for students. It is then closely followed by retail, and discrete manufacturing— the three industries encompass close to 50 per cent of the overall commercial sector in 2020.

    Virtual reality games are a leading use case in 2020, with more than one-third of the overall AR/VR technology market being one of the top entertainment sources in 2020 – owing to the limitations of physical interaction due to pandemic.

    This is followed by training, and video/feature viewing (VR) use cases.

    “However, emergency response and internal videography are the fastest growing use cases in terms of compound annual growth rate over the forecast (2019-2024),” the IDC said.

    From the two reality types of perspective, spending in VR solutions will be greater than that of AR solutions initially.

    “Though, strong growth in AR hardware, software, and services spending (118.0 per cent CAGR) will push overall AR spending well ahead of VR spending by the end of the forecast period 2019- 2024,” the report mentioned.

    “Organizations need to develop a vision and devise a resilient strategy for deploying AR/VR as enablement tools to achieve strategic priorities,” said Deepan Pathy, Research Manager, Future of Work, AR/VR and Mobility research at IDC Asia/Pacific.

    On a geographic basis, China market will represent the largest AR/VR spending in the Asia/Pacific region – with more than 90 per cent share in 2020.

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.

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