Apple unveils Watch Series 6, cheaper Watch SE, iPad Air (Ld)

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Cupertino (California), Sep 16 | Keeping the new iPhone 12 series for a later launch, Apple on Tuesday introduced new Watch Series 6 with a revolutionary Blood Oxygen sensor in the Covid-19 times, a cheaper Watch SE for its aspirational fans and an iPad Air with industry-first A14 bionic chip.

Apple Watch Series 6 (GPS) starts at Rs 40,900 while Apple Watch Series 6 (GPS + Cellular) begins from Rs 49,900.

The cheaper Apple Watch SE starts at Rs 29,900 and the GPS+Cellular version begins from Rs 33,900.

The new iPad Air in 64GB and 256GB configurations and five colours will be available in October at the Apple Authorised Resellers.

The Wi-Fi models of iPad Air will be available at a starting price of Rs 54,900 and Wi-Fi + Cellular models start at Rs 66,900.

The company also introduced the eighth-generation 10.2-inch iPad with Retina display. Starting at just Rs 29,900, the iPad features the powerful A12 Bionic chip that brings the Neural Engine to the entry iPad for the first time.

The India availability of the newly-launched devices will be announced at a later date.

The iPad Air features an all-screen design with a larger 10.9-inch Liquid Retina display, camera and audio upgrades, a new integrated Touch ID sensor in the top button, and the powerful A14 Bionic for a massive boost in performance.

“Today we’re excited to introduce a completely redesigned and far more powerful iPad Air, debuting Apple’s most powerful chip ever made, the A14 Bionic,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“Along with major upgrades to the iPad Pro and eighth-generation iPad this year, and the powerful new features of iPadOS 14, this is our strongest iPad lineup ever, giving our customers even more ways to enrich their daily lives.”

Apple Watch Series 6 introduces a revolutionary Blood Oxygen feature as new coronavirus cases spread globally, especially in India.

Oxygen saturation, or SpO2, represents the percentage of oxygen being carried by red blood cells from the lungs to the rest of the body, and indicates how well this oxygenated blood is being delivered throughout the body.

“With powerful new features, including a Blood Oxygen sensor and app, Apple Watch becomes even more indispensable by providing further insight into overall well-being,” said Jeff Williams, Apple’s chief operating officer.

Apple Watch Series 6 houses a faster S6 System in Package (SiP) and next-generation always-on altimeter, along with its most colourful lineup yet, featuring a beautiful palette of new case finishes and bands.

The watchOS 7 brings Family Setup, sleep tracking, automatic handwashing detection, new workout types, and the ability to curate and share watch faces, encouraging customers to be more active, stay connected, and better manage their health in new ways, the company announced during its virtual launch event.

Apple said it is joining forces with researchers to conduct three health studies that include using Watch to explore how blood oxygen levels can be used in future health applications.

Apple Watch Series 6 uses a new dual-core processor based on A13 Bionic in iPhone 11, the upgraded S6 chip runs up to 20 per cent faster, allowing apps to also launch 20 percent faster, while maintaining the same all-day 18-hour battery life.

Apple Watch SE features a stunning Retina display, with thin borders and curved corners, that is 30 per cent larger than Series 3.

A variety of new Watch faces are optimised for the display, so customers can easily view notifications, text messages, workout metrics, and more.

With the S5 System in Package (SiP) and dual-core processor, the cheaper Apple Watch SE delivers incredibly fast performance, up to two times faster than Apple Watch Series 3.

The Digital Crown with haptic feedback generates incremental clicks with an extraordinary mechanical feel as it is rotated, Apple said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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