Amid elevated inflation, MPC may defer rate cut next month

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New Delhi, Sep 15 | The elevated inflation is unlikely to push the Monetary Policy Committee (MPC) to effect any immediate rate cut in its policy next month but a cut thereafter may be possible owing to the possibility of a sharp reduction in inflation in line with tepid demand conditions, analysts said on Tuesday.

“The retail inflation and WPI inflation data released yesterday do not indicate any major build-up. While this will reassure the RBI, the elevated retail and rising core inflation seems to rule out a rate cut in the next policy. We expect a 50bp rate cut thereafter during FY21,” Anand Rathi said in its research report on inflation.

The report added that after remaining flat in Aug’20 vs Jul’20, inflation is likely to soften modestly in the next two months due to the base effect. A steeper fall is likely thereafter, and this may once again give an opportunity to the MPC to look at rate cuts to boost the economy.

The data released by the National Statistical Office (NSO) on Monday showed that India’s August retail inflation remained flat at 6.69 per cent, down marginally from 6.73 per cent in July.

As per the data, Covid-19 seems to have changed the food habits of people. Accordingly, at 9.1% in Aug’20, food inflation was the lowest since Nov’19.

While inflation in prices of pulses, cereals, meat, spices and milk softened, that of eggs and alcoholic beverages hardened.

But core inflation remained at a 22-month high at 5.8%, while inflation for transport and communication, personal care, and footwear accelerated. In addition, several essential items remained in the high-inflation zone. These include pulses, edible oils, spices, and vegetables.

India is bucking the global deflationary trend. Inflation in India – both overall and core – remains in the top three of the major economies (G-20) while the country also has one of the lowest (negative) real policy rates of these economies, the brokerage report said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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