Amazon Prime concert creates Guiness record

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Mumbai, Jan 25 | A live musical extravaganza saw 1,000 singers and instrumentalist coming together to perform for the album of Kabir Khans web series “The Forgotten Army: Azaadi Ke Liye” on Friday night. The feat has attained the performers a spot in the Guinness Book of Records.

The Guinness Book acknowledged this as the Largest Indian Cinematic Music Band, as the evening saw 1,000 musicians from across the country coming together to perform songs from the series’ album, composed by Pritam.

Talking about musical event, Kabir said: “My first filmmaking project was a documentary by the same name – ‘The Forgotten Army’. More than two decades back I travelled with INA veterans, retracing their journey from the 1940s, only to realise that so few Indians knew of their struggles or their fight for freedom. Despite their valour, they became a foot-note in India’s Independence history. I vowed to tell their story to India and to the world. On the occasion of India’s 70th Republic day, the release of ‘The Forgotten Army – Azaadi Ke Liye’, is my attempt to take their story to the world. The album from the show, today’s musical serenade by the LIVE 1000 band, all capture the very spirit of the Azad Hind Fauj.”

To this, Pritam added: “I am thrilled to have had the opportunity to witness and be part this unique live performance with this collective of talented musicians, in memory of the valiant soldiers of the Azad Hind Fauj. This Republic Day, let’s all take a moment to understand the forgotten history and the sacrifice of the Indian National Army.”

Swapnil Dangarikar, Official Adjudicator, Guinness World Records, said: “It was a spectacular performance with the highest level of proficiency. It’s my great pleasure to be present here to be able to see and listen to the Largest Indian Cinematic Music band. A great way to mark the launch of Amazon Original Series – The Forgotten Army, and a tribute to the heroes of the past in the grand way of 1000 participants in the band.”

Musicians performing at the concert hailed from various places including Delhi, Kolkata, Pune, Goa, Assam and Sikkim, besides Kenya, Malaysia and UAE.

Amazon Prime Video dropped “The Forgotten Army: Azaadi Ke Liye” for streaming on January 24.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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