New Delhi, Nov 25 | Telecom major Bharti Airtel on Monday announced the acquihire of Gurugram-based start-up Quikmile, which focuses on building tech-enabled logistics platforms for India.
The start-up team will now be a part of Airtel X Labs — which is the telecom firm’s digital innovation factory, which focuses on Internet of Things (IoT), digital engineering, Artificial Intelligence (AI) and Machine Learning (ML).
“At Airtel X Labs, we are on an extremely exciting journey to build digital solutions for India’s unique requirements. As we scale up our team with world-class talent, we are thrilled to welcome the Quikmile team as part of Airtel X Labs,” Harmeen Mehta, Global CIO and Director-Engineering, Bharti Airtel, said in a statement.
“India is now amongst the largest economies in the world but has a highly disorganised and inefficient logistics sector. We see a massive opportunity to solve problems for this segment through scalable technology solutions and workforce management platforms that will make organisations much more efficient,” Mehta added.
Started in 2018, Quikmile aims to leverage the power of digital technology to transform India’s highly disorganised logistics sector and bring efficiency, quality and safety to fleet owners.
Policybazaar Unveils its new brand campaign "AapKiSideHai"
Akshay Kumar delivers the brand’s promise of always being on the customer’s side
Gurugram, 19th Sept, 2020:Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.
The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.