Airlines gain altitude, but will fly into losses this fiscal, too

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    New Delhi, April 15 | Domestic airlines are expected to log net losses in FY22 on the back of lower domestic air traffic compared with pre-pandemic levels, together with high fuel prices, ratings agency Crisil said.

    However, the agency said that these net losses will be 35-40 per cent below the ones reported for fiscal 2021 mark at Rs 9,500- Rs 10,000 crore.

    A Crisil Ratings study of the top three airlines, which account for 78 per cent of total passenger traffic, noted: “A resurgence of Covid-19 infections across the country — especially in Mumbai and Delhi, which account for 36 per cent of overall air traffic – is expected to stall the recovery seen over the past six months.”

    “In fact, average daily domestic passenger air traffic has fallen in April by almost 20 per cent to 2.35 lakh compared to February 2021.”

    Nonetheless, it said that domestic traffic, which accounts for 75 per cent of airline revenues, is expected to surge 120-130 per cent this fiscal on a low base though it will still be significantly lower at 70 per cent of fiscal 2020 level.

    “Domestic traffic fell 85 per cent in the first half of last fiscal due to lockdowns and restrictions on operations,” said Gautam Shahi, Director, Crisil Ratings.

    “Despite the second wave-induced fresh curbs, which will temper recovery, domestic traffic in the first half of this fiscal is likely to be 3.5-4 times higher on-year, on a low base. The second half should see good recovery in traffic, supported by acceleration in the vaccination drive and people gradually taking to travel after prolonged stay at home.”

    Besides, a gradual recovery in international operations in the second half of fiscal 2022 will also boost traffic, it said.

    But, airlines have also seen their cost of operations spurt due to a rise in the price of aviation turbine fuel (ATF), a key cost head for them.

    “The price, which remained low until November 2020, limiting their losses, has shot up 30 per cent since then,” the report said.

    “This will offset the benefits from some of the initiatives the carriers undertook to reduce cost – employee costs, rentals, etc. – last fiscal, and which are being carried forward into the current fiscal.”

    Source: IANS

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    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    Social Media Expert And Founder Of Aapno Rajasthan Durgesh Dhaker Gives His Two Cents On Growing One's Reach Online

    “Work and you’ll get what you need; work harder and you’ll get what you want”.

    The above-mentioned quote speaks volumes about the courage of those who have made substantial breakthroughs in their life with hardwork and dedication.

    One such committed individual who is preparing several notable names with their social media reach is Durgesh Dhaker. An agile and someone who keeps himself upbeat with the happenings in the country, Durgesh has acquired expertise in carving the social media strategies for various stalwarts. He is also the founder of Aapno Rajasthan

    facebook page with more than 1 million likes which he gain within very short time with his expertise.

    Coming from the beautiful city of Chittorgarh in the land of Rajasthan, Durgesh Dhaker is making his parents and fellows pride of his strides and success acquired through hustling with perseverance. His social media expertise enables him to give his top tips for growing one’s social media presence, it is as below-

    1-Create a network

    Social media comprises of a huge number of people who need to build their reach, subsequently, it turns into a fiercely cutthroat spot where every individual is attempting to draw in mass consideration, thus it is basic that we upgrade our activities to pick a specialty which suits our inclinations, it ought to be something that you are prepared to deal with for quite a while of your life.

    Zero in on making an intuitive substance that can be discovered when somebody looks for it, the most ideal approach to do is to is utilize significant hashtags on Facebook, Twitter, etc.

    2-Create steady, quality posts that are relatable

    Today, the web has enough data however we can help our supporters discover quality data that isn’t excess by posting relatable substance according to our niche, recall, forthright, valuable, and quality substance is as yet restricted on the web, consequently assuming you give individuals what they are searching for reliably, gradually and slowly, you will see considerable development in individuals who follow you.

    3-Social media showcasing/connecting websites

    Social media marketing is perhaps the most ideal approach to get ideal reach online, to see speedy outcomes, posting cool videos, and opinion on the latest happenings are some methods which can be deployed. If one has a website on their name or related to their field of work then those can be attached on social media profiles to promote them better.

    In a nutshell, we can conclude that, according to Durgesh Dhaker, the top way to grow your social media presence is by being relevant and consistent with the content that is suited to the tastes of your target audience, linking several web pages and blogs to boost traffic and last but not the least correct marketing of your content that can lead to conversions.

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