Agra Covid-19 scene continues to remain grim

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Agra, Sep 16 | The Covid-19 scene in the Agra region continues to remain grim as a fresh spurt in the number of cases is proving a huge challenge for the medical infrastructure.

At the two testing centres in Agra, the daily queues are lengthening as everyone with a slight doubt wants to get tested now. A large number of patients of viral fever from rural areas are also lining up for the tests, as Covid-19 awareness level through sustained media campaigns has gone up.

In the past 24 hours, Agra reported 114 fresh cases. The total now is 4,267, with 116 deaths. So far, 3,321 have recovered. The number of active cases is 830.

After the weekend lockdown was lifted, people are seen flouting the norms and crowding up public places. The police have so far challaned 31,963 people for violation of the Covid-19 guidelines.

“A large number of people are now seen without masks and they hardly maintain the social distance, as suggested. Even at the testing centres, there is a big crowd and most not following the norms. This could flareup the infection if strict measures were not initiated,” said health activist Naresh Paras.

Doctors and government agencies have been warning people not to move out without work and not to crowd up markets. But few people follow the directions. Three doctors of the medical college, two cops, a District Magistrate’s staffer, tested positive on Tuesday.

Meanwhile, more than 150 health teams surveyed homes in hot spots to provide treatment and consultations to nearly 16,000 families. A large number of women were found sick from seasonal problems and diabetes or high blood pressure.

District officials facing a barrage of complaints relating to shortage of Oxygen, are now streamlining processes and easing supplies to hospitals.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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