After 3 months, I-T Dept to send communication to assessees facing probe

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New Delhi, Aug 12 | After a gap of three months, the Income Tax (I-T) Department will once again start sending communications to assessees facing investigation or proceedings under the Income Tax Act, black money or benami property violations.

The Central Board of Direct Taxes (CBDT) had on May 8 issued directions that “no communication” is to be made with the assessee having adverse effect on him/her during the period till fresh guidelines are issued.

“The issue with regard to making communication with the assessee by the officers of the Investigation Directorate and central charges of the Income Tax Department has been considered,” the CBDT said in a circular issued on Tuesday that was sent to all Director Generals of Income Tax (Investigation) and Chief Commissioners of Income Tax (Central).

The CBDT has henceforth allowed such communications to be made.

“This would be applicable for proceedings under the Income Tax Act, 1961, Black Money (Undisclosed Foreign Income and Assets) and Imposition of Tax Act, 2015 and Prohibition of Benami Property Transactions Act, 1988,” the CBDT said.

“However, in view of the hardships being faced by the taxpayers in coping with the challenges posed by the Covid 19 pandemic, it is important that the concerned officers of the Income Tax Department recognise the same and are sensitive to it,” the CBDT said in the circular.

“Therefore, as far as possible, the communications should be made electronically and social distancing norms should be followed without diluting the significance of the proceedings,” the CBDT said.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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