Actress Payal Rajput Associates with Clovia, Aims to Redefine Fitness through Fashion


Clovia, India’s leading brand for women’s activewear, innerwear, loungewear, and personal care has got the ball rolling with its latest athleisure range that oozes both comfort and style. The versatile movie star Payal Rajput was recently seen flaunting her fit and healthy self in Clovia’s stylish athleisure clothing in a fun and peppy video. Showcasing her worked out body in this trending collection, Payal Rajput looks ready to break into a sweat and make newsworthy headlines in her sweltering look.Payal RajputA prominent face in Telugu and Punjabi cinema, Payal Rajput has also featured in television shows like Sapnon Se Bhare Naina, Maha Kumbh: Ek Rahasaya, Ek Kahani, Gustakh Dil, to name a few. Payal Rajput debuted in Telugu movies in 2013 with the film Iruvar Ullam, with Channa Mereya being her first Punjabi release in 2017. Her breakthrough performance in the Telugu movie RX 100 made her a popular face on the big screen.Clovia’s association with Payal is a way to reach out to modern women and make them fall in love with their bodies. It aims to inspire them to redefine fitness through fashion, without compromising on comfort. In the video, Payal is seen comfortably carrying off a combination of chic and camouflage print styles from Clovia activewear collection.”With our latest athleisure collection, we seek to excite and inspire the astute and knowledgeable modern women for whom comfort, aesthetics, and style takes precedence over everything else. Our new range gives preference to confidence and fitness over waist size and weight. Apart from its distinct combination of prints and colours, the great performance fabric allows women to stretch, bend, flex, and move with ease. We are ecstatic to associate with Payal Rajput who is a fresh face, and she has upped the ante when it comes to flaunting her perfectly fit body in our latest athleisure collection,” said Suman Chowdhury, Co-founder and COO, Clovia.In the sizzling video, Payal is seen bending the rules of fitness by displaying impressive yoga-asanas and striking poses, donning the trendy and upbeat athleisure range from Clovia. She’s clad in funky tie-dye sports bras paired with similar-patterned bottoms. Her athleisure look drives home just the kind of motivation that the urban woman needs to achieve her fitness goals.Clovia’s latest athleisure collection can be browsed at CloviaClovia is India’s premier direct-to-consumer lifestyle and personal care brand for the urban millennial woman. The company designs, manufactures and sells a host of products including premium lingerie, nightwear, loungewear, activewear, shapewear, swimwear.and personal care products. The brand was launched by industry veterans Pankaj Vermani, Neha Kant, and Suman Chowdhury in 2015. Clovia sells through multiple channels including its exclusive online store, Android & iOS Apps, all major online marketplaces, a network of its exclusive retail stores across India, and also through most of the premium large formats in the country. Almost 60% of Clovia business comes through its owned channels, having served over 3Mn customers on the same. At Clovia highly skilled designers and product experts create exquisite, playful, and designer products, keeping up with the international trends. Sophisticated, sharp, and suave, contrasted with flirty, fun, and bold, Clovia continues to redefine the consumption story for the Indian woman. Clovia currently sells a product every 2.5 seconds. The companys proprietary technology stack ensures it has one of the most efficient supply chains in the country. Clovia is backed by a host of reputed Indian and international VC and PE firms.

Next Story

Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal