Actor John Abraham to promote MotoGP in India

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Mumbai, Aug 6 | Bollywood star John Abraham, a MotoGP enthusiast, has come on board Eurosport India and discovery+ — India’s real-life entertainment streaming app — as the brand ambassador for its flagship motorsport property.

Abraham, who himself is a MotoGP enthusiast, will promote the sport to a wider audience base in India as its face through Eurosport’s campaign — “MotoGP, Race Lagate Hai”.

Eurosport India already has properties such as the FIA Formula 2 Championship, W Series, Nascar, Indycar Series and Bennetts British Superbike racing.

Grand Prix motorcycle racing, commonly called MotoGP worldwide, is the premier class of motorcycle racing held on road circuits and is sanctioned by the Federation Internationale de Motocyclisme (FIM).

Eurosport India and discovery+ have live and exclusive broadcasting rights for all the three premier classes — Moto 2, Moto 3 and Moto GP for their Indian audience.

Prior to his association with Eurosport India, Abraham had shared the stage with MotoGP legend Valentino Rossi.

“It’s a moment of pride for any fan to become India ambassador, and it’s indeed a moment of reckoning for me. I am glad that through this association not only will I be able to showcase my love for MotoGP to all motorsports fans but also help many others understand the fine nuances of a highly technical and skill-oriented sport,” said Abraham.

“I have been a motorsports fan for over 25 years now and I can only thank Eurosport India for associating with me as their friend for MotoGP, which I have been able to follow religiously. I am confident that my association with Eurosport India is only going to bring the sport of MotoGP closer to the hearts of millions of Indian motorsport fans,” said Abraham.

On how his association will promote MotoGP in India, Abraham said, “I own a football team (Indian Super League side NorthEast United FC) and I think the best way to promote football is through grassroots and the same goes for motorsports. We need to start from the grassroots and you need to have young riders coming out of those grassroots academies into races and then international races and that is the only way it is going to work. I’ll be very honest with you, one of my dreams is to start a motorcycle academy for kids aged 4-6 years and build them up to a point where they can start competing internationally and that’s the only way we can bring eyeballs to the sport,” said Abraham.

Megha Tata, MD, South Asia, Discovery Inc, said, “Bringing on board John Abraham as the India ambassador for MotoGP is just a step in that direction. We are thrilled to begin this partnership and with John’s involvement we are confident that we will elevate this pure sport to greater heights in the years to come.”

Source: IANS

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Does MBA really help in getting a better job offer ?

Does MBA really help in getting a better job offer ?

Most students pursuing an MBA come with the sole objective of having a decent job offer or a promotion in the existing job soon after completion of the MBA. And most of them take loans to pursue this career dream. According to a recent survey by education portal Campusutra.com  74% MBA 2022-24 aspirants said they would opt for education loans.

There are exceptional cases like those seeking master’s degree or may have a family business to take care of or an entrepreneurial venture in mind. But the exception cases are barely 1%. For the rest 99%, a management degree is a ticket to a dream job through campus placements or leap towards career enhancements. Stakes are high as many of them quit their jobs which essentially means loss of 2 years of income, apprehension and uncertainty of the job market. On top of that, the pressure to pay back the education loans. Hence the returns have to be high. There is more than just the management degree. Colleges need to ensure that they offer quality management education which enables them to be prepared for not just the demands of recruiters and for a decent job but also to sustain and achieve, all along their career path.

  • So, what exactly are the B Schools doing to prepare their students for the job market and make them industry ready ?
  •  Are B schools ready to deliver and prepare the future business leaders to cope up with the disrupted market ?  

These are the two key questions every MBA aspirant needs to ask, check and validate before filling the MBA application forms of management institutes. And worth mentioning that these application forms do not come cheap. An MBA aspirant who may have shortlisted 5 B Schools to apply for, may end up spending Rs 10,000.00 to Rs 15,000.00 just buying MBA / PGDM application forms.

While internship and placements data of some management institutes clearly indicates that recruiters today have specific demands. The skill sets looked for are job centric and industry oriented. MBA schools which have adopted new models of delivery and technology, redesigned their courses, built an effective evaluation process and prepared the students to cope with the dynamic business scenario, have done great with campus placements despite the economic slow down.

However, the skill set being looked for by a consulting company like Deloitte or KPMG may be quite different from FMCG or a manufacturing sector. Institutes need to acknowledge this fact and act accordingly.

  • Management institutes should ensure that students are intellectually engaged, self motivated and adapt to changes fast. In one word ‘VUCA ready’.
  • B Schools should encourage students to participate in national and international competitive events, simulations of business scenarios.
  • Institutes should have the right mix of faculty members with industry exposure and pure academics.

The placement records of 2021 across top management institutes indicated the fact that recruitment is happening, skilled talent is in demand and certain management institutions continued to attract recruiters even in the middle of an ongoing crisis.

It is time, all management institutes rise to the occasion, understand market realities and identify areas of improvement at both ends – students and faculty.

After all, the stakes are high at both ends. B Schools taking corrective measures will stay while those which are lagging will end up shutting down.

Author Name : Nirmalya Pal

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