Active Covid cases cross 1 lakh mark in Karnataka

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Bengaluru, Sep 16 | Active Covid-19 cases crossed 1-lakh mark in Karnataka, with 9,725 new cases, taking its overall tally to 4,84,990 till date, while 6,583 were discharged and 70 succumbed to the virus across the southern state on Wednesday.

“The active cases across the state are 1,01,626, with the addition of 9,725 fresh cases during the last 24 hours,” said the state health bulletin here.

The total number of patients discharged across the state has gone up to 3,75,809 so far, with 6,583 during the day.

The death toll due to the infection increased to 7,536 across the state since March 8, when the pandemic broke and spread, with 70 in the last 24 hours.

In Bengaluru, which accounts for about 40 per cent of the state’s cases, registered 3,571 fresh cases, taking its Covid tally to 1,80,283, including 39,472 active cases, while 1,38,289 were discharged till date, with 3,773 in the last 24 hours.

The city witnessed 27 deaths in the day, taking its death toll to 2,521 till date.

In all, 818 patients were in the intensive care units (ICUs) across the state, with 267 in Bengaluru Urban district, followed by 102 in Hassan, 67 in Dharwad and 61 in Ballari.

Of the new cases in the districts, Mysuru registered 748, followed by Dakshina Kannada 466, Tumukur 401, Ballari 381, Hassan 308, Uttara Kannada 294, Shivamogga 293 and Dharwad 246.

Of the patients discharged in the districts, 1,285 were from Mysuru followed by Tumkuru 380, Yadigir 188, Bengaluru Rural 177 and Raichur 171, Chikkaballapur 158 and Uttar Kannada 136.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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