A slice of Paris in Shillong

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By IANSlife
New Delhi, Oct 21 (IANSlife) A mother of three, Wabangnaro Aier Sooting is a serial entrepreneur who hails from Nagaland. Her husband passed away several years back and since then she has been running multiple businesses while raising her children independently and securing a prosperous financial future for them.

To date, she has 16+ years of experience in running her direct selling business with Oriflame – where she is highly successful and has been elevated to the prestigious position of Diamond Director. Besides, she has also been running a homestay (guest house for tourists) venture and a commercial property rental business for many years now.

Being associated with the global beauty brand for many years, Wabangnaro has had the chance to travel across the globe, while exploring a variety of cuisines and ready-to-eat food, snacks and desserts. Having a great passion for baking from a young age, she wanted to bring globally acclaimed bakery products and innovative ways of baking to the Indian market. So, in 2017, she decided to start up a new business venture – a home-based bakery named Petite Paris – which sells a variety of products such as cakes, tarts, pies, cookies, bread etc., while striving to maintain the highest quality of standards and baking with healthy ingredients.

From initially having only a few friends, acquaintances and relatives as its customers, Petite Paris grew substantially over the years and went on to establish a solid customer base in Dimapur (Nagaland) – from where it operated previously. However, in September last year, Wabangnaro decided to shift to Shillong due to personal reasons, and since then, she is working dedicatedly to re-establish her enterprise in the new place and market. Petite Paris currently consists of a team of 3 people and markets and sells its products mainly through Instagram and word-of-mouth publicity.

Sooting was a part of Project Her&Now’s Entrepreneurship Support Programme in the Northeast Region (NER), which helped her to bounce back stronger in running and growing her home-bakery amid the uncertain scenario ushered by the Covid-19 pandemic. ‘Her&Now – Empowering Women Entrepreneurs’ is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), and in partnership with the Ministry of Skill Development and Entrepreneurship (MSDE), Government of India. In Meghalaya and in other states of the North East Region, the Project is running in partnership with ‘Dhritii – The Courage Within’. Notably, Her&Now, GIZ has also recently come out with a detailed report titled “Women Entrepreneurs’ Resilience in Times of Covid-19”, in a bid to help women entrepreneurs like Wabangnaro learn from the best practices and business strategies for figuring out the optimal way forward in the new normal.

“It was a new chapter and a new challenge altogether in my entrepreneurship journey that I took up last year after moving to Shillong. Because of the pandemic and the lockdowns, I was feeling quite low and isolated, and in my mind, I was unsure about what the future holds. However, things shifted drastically in my favour after joining the Her&Now programme. Being a part of the programme, I could see and hear stories of many other women entrepreneurs from the North East who were rising above innumerable challenges and moving ahead in their entrepreneurship journeys notwithstanding the devastating effects of the pandemic. This gave me the confidence and the much-needed mental boost to continue running and nurturing my own venture, and in believing in myself — that no matter what the external circumstances are, I can still be successful. Further, the mentorship sessions provided by the Her&Now mentors were quite insightful, and they pushed me to explore and implement various innovative ideas around marketing, packaging, increasing revenues, etc.,” informs Wabangnaro Aier Sooting, Founder, Petite Paris.

(IANSlife can be contacted at ianslife@ians.in)

Source: IANS

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Weekly Technical Share Market Outlook

Weekly Technical Share Market Outlook

The Indian market recovered sharply on the last trading day amid the weekend after a continuous fall. Market has managed to halt above 16000 Nifty levels after continuous losing streak. Index reacted violently, grasping Indian as well as global factors throughout the week. Simultaneously, Inflation is catching up and profit margins are taking a hit.

 

Sensex advanced 1532 points or 2.90 percent while Nifty gained 484 points or 3.07 percent in a week. Simultaneously, Bank nifty has overcome bear’s dominance ending the session with 3.49 percent gain. Sectorally,Nifty Metal saw the highest gains of 7.40 percent followed by the Realty and Auto added over 4% gain. On the flip side Nifty IT tumbled 2.82 percent on weekly basis. Midcap and Small Cap measures rising nearly 2 percent as well.

In Nifty stock, EICHERMOT gained 11.31% while TECHM lost 5.98% on a weekly basis. INDIA VIX closes at 23.10 suggests volatility driven market is going to remain intact. Coming to the OI Data, on the call side highest OI witnessed at 17000 Nifty followed by 16800 Nifty strike price while on the put side, the highest OI was at 16000 Nifty followed by 15800 Nifty strike price. Technically, Nifty has formed a Tweezer Bottom type pattern in the weekly chart suggesting a short term buying rally may drive the market until monthly expiry. On the daily chart, price has rebounded from the lower Bollinger band as well.

Momentum indicators MACD & Stochastic were trading with a positive crossover & reversed from oversold zone. However, Index is still struggling to get the support of 50 Simple Moving Average in daily chart. Short term investors and traders are advised to work with option strategies to neutralize the volatility. Overall, Nifty is having support at 15700 mark while on the upside 16700 followed by 16500 may act as an immediate resistance. While Bank nifty has support around 32500 while resistance is placed at 36000 on weekly chart.

Sumeet Bagadia
Executive Director
Choice Broking

Source: Choice India

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