A new frontier in chemical recycling

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By Puja Gupta
New Delhi, Sep 16 (IANSlife) As much as 73 percent of the clothing we produce is sent to landfill or is incinerated; and in of all new clothing made, less than 1 percent of material used comes from recycled sources.

Fashion for Good recently launched the Full Circle Textiles Project: Scaling Innovations in Cellulosic Recycling, to address this issue.

Focusing on cellulosic fibres, the Project aims to validate and eventually scale promising technologies in chemical recycling from a select group of innovators. Global organisations Laudes Foundation, Birla Cellulose, Kering, PVH Corp. and Target have joined the project, to explore the disruptive solutions, with the goal of creating new fibres and garments from used clothing and ultimately drive industry-wide adoption.

The project aims to investigate economically viable and scalable solutions for cellulosic chemical recycling to enable a closed loop system converting textile waste – of cotton and cotton-blend materials, to produce new man-made cellulosic fibres.

“A bold approach is needed to identify and scale innovations that drive sustainable change in the fashion industry. The unique, first-of-its-kind structure of this committed, multi-stakeholder consortium, addresses some of the key barriers to scaling innovation, setting the precedent for all industry players with ambitions for disruptive innovation to follow,” Katrin Ley, Managing Director, Fashion for Good said in a statement.

Over an 18-month period, project partners will collaborate with innovators, Evrnu, Infinited Fiber Company, Phoenxt, Renewcell and Tyton BioSciences, to validate the potential of their technologies in this still nascent market. The recycled content produced by four of these innovators will be converted at Birla Cellulose’s state of the art pilot plants to produce high quality cellulosic fibres. From there, fibres will move through the project partners supply chains to be manufactured into garments. Given that Infinited Fiber Company produces industry-ready fibre through their process, their fibre will be delivered directly to the project partner’s supply chains for garment production. The Project will provide an assessment of the innovator’s environmental impact, technologies, recycled output and subsequent garments. These results along with the Project key learnings should determine how best to support and scale these promising solutions.

“The need of the hour is to co-create sustainable solutions for the fashion industry that can be scaled rapidly and economically,” said Dilip Gaur, Business Director, Birla Cellulose, Aditya Birla Group.

(IANSlife can be contacted at ianslife@ians.in)

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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