84% Indians feel COVID-19 recovery will take up to 1 year

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Bengaluru, March 31 | Nearly 84 per cent Indians feel that recovery from new coronavirus epidemic will take 6 months to one year time, a new survey said on Tuesday.

Out of 94 per cent respondents who are aware about the COVID-19 disease, 75 per cent are extremely concerned about the disease while only 52 per cent are aware of the virus type spreading the disease, said the survey from market research and analysis firm Velocity MR.

The survey involving 2,100 people was conducted in cities including Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Hyderabad, Pune, Lucknow, Ahmedabad and Jaipur.

While 70 per cent respondents feel older people and also people with pre-existing conditions are more vulnerable to be infected by the virus. However, 63 per cent said this can be tackled with if proper hygiene and necessary precautions are taken.

“The survey shows that as a precautionary measure, 81 per cent people have started washing their hands more frequently than before and 78 per cent have started avoiding crowded places as and when possible,” said Jasal Shah, Managing Director and CEO, Velocity MR.

Another important highlight is that 72 per cent of those surveyed said they will be more cautious and responsible while travelling abroad in future.

The survey also found that many could not make changes in their day-to-day activities even if they wanted to.

While 58 per cent mentioned that they could not buy groceries and daily essentials during non-peak hours, 46 per cent could not avoid travelling for work-related purposes and 25 per cent were not given the provision to work from home by their organisations.

The respondents rely on television, social media, online websites and newspaper (in order) to get information about COVID-19.
The general opinion among the respondents was that the travel and tourism sector has been hit the most with 51 per cent of the respondents having to cancel their trips in the last one month.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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