80% of women travellers are choosing to travel solo


New Delhi, Feb 14 (IANSlife) Eighty per cent of women travellers are choosing to travel solo every year, while bookings by groups are also growing steadily by 50 per cent year-on-year, highlighted Zostel- a community-led, experience-driven.

Solo travellers – across all genders – made 37 per cent of the total bookings it received in 2019, while 42 per cent of travelers preferred to travel in groups. It also cited millennials and couples (21 per cent) as the top travelers in the past year.

“It makes us incredibly hopeful and even more proud to see so many women taking a leap of faith to explore diverse destinations during solo travels. It validates the path we consciously chose to follow to create a safe and free environment for everyone to experience travel, especially for our female travellers,” Dharamveer Singh Chouhan, Co-founder & CEO Zostel said.

The company forecasts a larger number of new-age travelers to prefer short trips to multiple trips, while highlighting the swelling popularity of on-the-go, unplanned longer journeys. This development will be accompanied by a shift towards remote working and freelancing career choices along with an increase in travelers’ interaction and engagement with the local community.

Zostel is also anticipating a 150 per cent increase in bookings towards offbeat, new locations in the first year of the new decade and expects this trend to see an upswing for the foreseeable future. The company has also noted an increasing emphasis on multiple Zostel bookings by inbound travelers looking to complete Zostel circuits across the Himalayas, Rajasthan, Karnataka, and Kerala in a single trip.

Speaking on the growth expectations, Dharamveer commented: “Millennials and couples comprise the majority of our customers at Zostel. We ended 2019 on an extremely high note with more than 2 lakh bookings registered and we expect our growth momentum to attract even more travelers across all ages in 2020. Seeing that the next generation of chill-seekers is laying increasing focus on experiential traveling, we have decided to boost our portfolio by unlocking deep locations across popular off-beat holiday hubs such as Himachal, Uttarakhand, Karnataka, and Kerala, among others.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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