75th session of UN General Assembly opens

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United Nations, Sep 16 | The 75th session of the UN General Assembly was declared open by new General Assembly President Volkan Bozkir.

In his opening remarks, Bozkir asked UN member states to uphold multilateralism.

“The context in which we are working serves to remind us of the necessity of the multilateral system and inspires us all to make use of the UN Charter to address our collective challenges,” he said on Tuesday referring to the COVID-19 pandemic, Xinhua news agency reported.

Bozkir said he intended to hold in-person meetings of the General Assembly as long as health conditions allow, with the necessary mitigation measures to protect the health and safety of delegates and UN staff.

“In our business of diplomacy, there is no substitute to meeting counterparts face-to-face to build long-term understanding of each other’s positions and forge compromise,” he said.

Bozkir was sworn in earlier on Tuesday at the closing of the 74th session of the General Assembly.

UN Secretary-General Antonio Guterres, in his opening remarks, warmly congratulated Bozkir on his new role and pledged his full support.

This year will be a critical one in the life of the world organisation. The United Nations must continue to respond to the immediate impact of COVID-19 by strengthening health systems and supporting the development and equitable distribution of treatments and vaccines. It must also prepare to build a strong recovery, based on the 2030 Agenda of Sustainable Development Goals and the Paris Agreement on climate change, he said.

All the while, the General Assembly will continue with its work across the full range of global challenges: peace and security, disarmament, human rights, gender equality and sustainable development, said Guterres.

“As we mark the 75th anniversary of the United Nations, it is clear that the world has high expectations of us, as the main platform for multilateralism and cooperation on a rules-based international system.”

Saying that the nature of multilateralism is changing, Guterres called for a more networked and inclusive multilateralism for the 21st century.

“I therefore welcome your pledge to work toward consolidating trust and cohesion among United Nations member states, major groups of countries, and other international organisations. These efforts are essential to the unity and solidarity we need in this next crucial year, as we respond to the pandemic, build a strong recovery and implement the Sustainable Development Goals.”

Guterres thanked Bozkir for his support for the UN reform agenda, and his commitment to working closely with his office and with the UN Secretariat as a whole. “The entire Secretariat is ready to offer you all our cooperation and support, and I wish you a very successful mandate,” he said.

Bozkir, taking over the helm of the most representative body of the United Nations amid a surging pandemic, decided to combine the theme of the 75th anniversary of the United Nations and the overarching need to combat COVID-19 as the theme of the 75th session of the General Assembly: “The Future We Want, the United Nations We Need: Reaffirming Our Collective Commitment to Multilateralism — Confronting COVID-19 Through Effective Multilateral Action.”

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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