698 new Covid cases push Kuwait’s tally to 96,999

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Kuwait City, Sep 16 | Kuwait on Wednesday reported 698 new Covid-19 cases and three more deaths, raising the tally of infections to 96,999 and the death toll to 571, the Health ministry said in a statement.

Currently, 9,241 patients are receiving treatment, including 93 in ICU, according to the statement.

As many as 968 more patients have recovered, raising the total recoveries in the country to 87,187.

On September 14, the Kuwait’s government decided to postpone the transition to the fifth phase of the return to normalcy plan until further notice, Xinhua news agency reported.

During the fifth phase, theaters and cinemas would be allowed to reopen and all social events would be permitted to be held.

Kuwait and China have been supporting each other and cooperating closely in combating the Covid-19.

Kuwait donated medical supplies worth 3 million US dollars to China at the early stage of the Covid outbreak, while China has been facilitating the procurement of medical supplies by Kuwait.

On April 27, a team of Chinese medical experts visited Kuwait to assist the Gulf country’s anti-coronavirus fight, through sharing with Kuwaiti their counterparts experience and expertise in the prevention, diagnosis and treatment of Covid-19.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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