57% of Indian organizations suffered unexpected downtime in 2020 due to data loss, reveals Acronis Survey

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MUMBAI, India, April 6, 2021 /PRNewswire/ — Singapore’s Acronis, a global leader in cyber protection, released the findings of its second annual Cyber Protection Week survey, which uncovered a dangerous disconnect between the need for organizations to keep their data protected and the ineffective investments they’ve made trying to reach that goal.

While 2020 saw companies purchase new systems to enable and secure remote workers during the COVID-19 pandemic, those investments are not paying off. The global survey discovered that 70% of companies in India now run as many as 10 solutions simultaneously for their data protection and cybersecurity needs, while the remaining 30% run more than 10 solutions – yet 57% of all those organizations suffered unexpected downtime last year because of data loss.

The findings from Acronis’ annual survey, which polled 4,400 IT users and professionals in 22 countries across six continents, including India, dispel the myth that simply adding more solutions will solve cybersecurity and data protection challenges. Not only does investing in more solutions not deliver more protection, in many cases trying to manage protection across multiple solutions creates greater complexity and less visibility for the IT team, which increases risk.

“This year’s Cyber Protection Week survey clearly illustrates that more solutions do not deliver greater protection, as using separate tools to address individual types of exposure is complicated, inefficient, and costly,” said Serguei “SB” Beloussov, Founder and CEO of Acronis. “These findings confirm our belief that the smarter approach is cyber protection, which unifies data protection, cybersecurity, and endpoint management in one.” 

Knowledge gap contributes to IT challenges in India

Complicating matters, there is a significant gap in awareness among users and IT pros in India of what IT and cybersecurity capabilities are available to them, which can cause them to lose valuable time, money, and security:

  • 35% of IT users and 11% of IT professionals in India (63% and 16% for global) would not know if their data had been modified without their knowledge because their solution makes determining that kind of tampering difficult.
  • 10% of IT users in India don’t know if their anti-malware stops zero-day threats (43% for global), because their solution doesn’t make that information easily available – but 58% claim to have it. Having easy access to such cybersecurity insights is critical to ensuring data is protected.
  • A shocking 20% of IT pros in India (13% for global) don’t know if their organization is subject to data privacy regulations. If those responsible for ensuring data privacy don’t know they are culpable, they cannot implement strategies or evaluate the solutions needed to address the requirements. That ignorance puts the business at tremendous risk of major fines for potential compliance violations in 2021.

For anyone using multiple solutions to solve their IT and cybersecurity needs, the lack of transparency into such information only gets worse. Not only must they remember which solution provides a particular data point, they are constantly switching between consoles to find the details they need – leading to inefficiencies and missed insights.

Individuals’ lax approach to protection

The survey also revealed a staggeringly lax approach to data protection among IT users in India:

  • 98% of IT users spent more time on their devices last year (92% for global), and 85% of them took extra steps to protect those devices (just over 50% for global)
  • 35% admit to not updating their devices until at least a week after being notified of a patch, or even longer (41% for global)
  • 98% of IT users reported performing backups, with 40% claiming to back up daily – yet 90% (69% for global) have irretrievably lost data at least once, suggesting that they don’t know how to back up or recover properly

The efforts of individuals to protect their data aren’t keeping pace with threats, which is likely due to false assumptions (such as believing Microsoft 365 backs up their data) or a reliance on automatic solutions.

Action items for Cyber Protection Week

The challenges of protecting and securing data, applications, and systems will continue to grow in the post-pandemic world. To ensure that data is protected, Acronis recommends five simple steps:

  • Create backups of important data. Keep multiple copies of your backups, with one local copy for fast recovery and one off-site in the cloud to guarantee recovery if disaster destroys your copies.
  • Update your operating systems and applications. Outdated systems and apps lack the security fixes that stop cybercriminals from gaining access. Regular patching is required to avoid exploits.
  • Avoid suspicious emails, links, and attachments. Most malware infections are the result of social engineering techniques that trick unsuspecting individuals into opening infected email attachments or clicking on links to websites that host malware.
  • Install antivirus, anti-malware, and anti-ransomware software while enabling automatic updates so your system is protected against malware.
  • Consider adopting a single cyber protection solution to have the central management and integrated protection needed to meet today’s IT requirements.

 

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How to Apply Coconut Hair Oil : 5 Ways to Getting Nourished, Shiny Strands

How to Apply Coconut Hair Oil : 5 Ways to Getting Nourished, Shiny Strands

There are very few hair care ingredients that are as amazing and trusted as coconut oil. For centuries, coconut oil has been used as a hero ingredient and grandmothers of Indian households swear by it. The buttery, thick oil has managed to make quite an impression among the international fashionistas worried about the health of their hair as well.

Coconut oil brings to you an impressive resume of natural beauty advantages for both the scalp and hair.

If you haven’t yet discovered the wonderful benefits of coating your strands in coconut oil, you are probably wondering why this oil is considered a hair care mainstay. Keep reading to know how exactly coconut oil can nourish your hair and the best ways to apply it for brilliant results.

What is coconut hair oil good for?

How to Apply Coconut Hair Oil
How to Apply Coconut Hair Oil

Here, take a look at some of the reasons that make coconut oil reign supreme in the department of hair care.

  • The oil is super moisturizing for your hair strands. The low molecular weight of coconut oil allows it to easily penetrate the shaft of your hair and get absorbed quickly, much better than other oils.
  • The oil has a high moisture content naturally, and therefore, it is effective in conditioning and moisturizing the strands. The oil doesn’t just sit on top of it.
  • The oil will also help your hair to retain protein because it contains a specific type of fatty acid, known as lauric acid. Nick Stenson, a celebrity hairstylist and Matrix’s artistic director, says that strands hold to proteins better when they are coated in coconut hair oil.

If you need more reasons – coconut hair oil is affordable and found ubiquitously, and does not contain any chemicals.

How to apply coconut hair oil for maximum benefits?

The application of coconut oil to hair entirely depends on how you wish to use it. For instance, a deep conditioning hair mask needs a different application than a split end treatment or detangler.

You’ll find below 5 ways to apply coconut oil.

  1. As a treatment of the scalp

Are you interested in a tension-relieving, relaxing scalp massage? Sounds interesting, right? You can relieve your tensed scalp after a tough day of work by wetting the pads of your fingers with coconut oil. Apply the oil gently onto your scalp and massage it gently for a few minutes. This will help the coconut oil to moisturize your scalp and promote healthy hair growth. A relaxing scalp massage using coconut oil is going to make your hair follicles happy and this will result in speedier and also healthier hair growth.

The reason why scalp massages promote hair growth is because they encourage blood circulation. This helps in delivering your hair follicles all the essential nutrients and also oxygen.

  1. As a hair mask

Coconut oil for hair is known to work wonders when it comes to deep conditioning hair treatments. You can create a DIY at-home hair mask by melting a few tablespoons of the oil over low heat and then transferring the oil to a bowl. Section your hair to properly massage warm coconut oil into the roots of your hair and saturating your strands throughout the tips. After that, use a wide-toothed comb to run through your entire hair so that your hair detangles gently. Then, cover your hair with a warm towel or shower cap, and relax for ten to thirty minutes. You can use your regular or mild shampoo to wash out the oil. Make sure to rinse properly.

Remember not to sleep while you are relaxing. You need to wash out the oil to prevent any build-up.

  1. To define your curls more prominently

Coconut oil is a worthy styler and it can help you look your best. Even if you don’t have the right outfit for the day, your hair is surely going to make heads turn!

A lot of people are partial to wash-and-go or an air-dry. If you are one of them, you can slide the oil through the strands of your hair after taking a shower. The oil will help to define the pattern of your curl while also reducing frizz and moisturizing your hair.

If you want your curls to keep their spring, you can make use of coconut oil in between washes. Your curls will be replenished and have a beautiful shine.

  1. To prevent your hair from tangling or to detangle 

A physical barrier is required for all hair types before detangling the strands, especially for those who have more breakage-prone, drier hair. Coconut oil is a brilliant detangling hair care product that you can use to prevent your hair from breaking. You can apply warm oil or you can use a spray bottle to spritz oil on your hair before detangling.

  1. To treat split ends 

Honestly, you cannot mend split ends forever. There just isn’t a way. You can snip them from time to time, but you cannot say goodbye to them forever. Another way to manage your split end problem is by applying coconut hair oil products. The oil will help to seal the cuticle and make your hair look shinier, healthier, and also less brittle. You might even notice density to your strands, especially if you have been noticing that your hair is tapered toward the bottom and looking thin.

The takeaway

Do you think that your hair can benefit from the use of fatty-rich coconut hair oil? You can give it a try in any one of the 5 ways above. And if anybody was wondering, the oil can also be used straight up on your strands.

However, if you are allergic to coconut in general, you might want to stay away from using this oil. In such cases, applying the oil may result in causing irritation.

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