2016 Dhaka cafe attack: 7 Islamists get death penalty

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Dhaka, Nov 27 | A Bangladeshi court on Wednesday sentenced seven Islamic militants to death in the Holey Artisan Bakery cafe terror attack case in 2016 that claimed the life of 22 people, including Tarishi Jain, an Indian student among a number of foreigners.

Anti-Terrorism Special Tribunal Judge Mojibur Rahman awarded death sentence to Jahangir Hossain alias Rajib Gandhi, Rakibul Hasan Regan, Aslam Hossain alias Rashedul Islam alias Rash, Abdus Sabur Khan alias Soheil Mahfuz, Hadisur Rahman Sagar, Shariful Islam Khaled alias Khalid and Mamunur Rashid Ripon — for the attack at Dhaka’s diplomatic zone Gulshan in the 12-hour June 2016 seige, bdnews24 reported.

Mizanur Rahman alias Boro Mizan, a suspect in the case has already been acquitted.

All convicts are top leaders of a revived faction of Jama’atul Mujahideen Bangladesh or Neo-JMB, said police.

The attack took place on July 1, 2016 when five armed men laid a siege to the Holey Artisan Bakery for 12 hours, taking dozens of hostages and killing 22, including nine Italians and seven Japanese and the 19-year-old Indian student Jain, who was studying in the University of California, Berkeley.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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