20% of Indian firms to adopt connected Cloud strategies by 2023

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New Delhi, Feb 23 | Enterprises in India are leveraging cloud for objectives beyond business continuity and cost and about 20 per cent of organisations in the country will adopt connected Cloud strategies by 2023, an IDC report said on Tuesday.

By 2024, over 50 per cent of enterprises will replace outdated operational models with cloud-centric models that facilitate rather than inhibit organisational collaboration, resulting in better business outcomes.

“The new normal will witness some of the temporary shifts become permanent like hybrid workforce, customer interactions, among others,” said Rishu Sharma, Principal Analyst, Cloud and AI, IDC India.

“As businesses prioritise resiliency, agility, and efficiency, they will adopt cloud-native architectures, that allow them to cater to the customer and end-user demands swiftly”.

Early adopters of cloud and digital technologies have witnessed the least impact on their business operations during the pandemic.

Through 2023, all enterprises struggle with app modernisation and data integration across Cloud silos.

To gain business agility, enterprises will commit to modernizing over half of their existing applications by 2025, through use of turnkey cloud-native development and deployment services.

“Cloud continues to be the underpinning platform for digital transformation initiatives and has therefore seen an acceleration in demand. Enterprise applications and software that support and align with organizations’ digital transformation strategy are critical investments,” said Swapnil Shende, Senior Market Analyst, Artificial Intelligence, IDC India.

Organisations are planning increased investments in cloud infrastructure and platforms as it aids in faster and more effective ways of application development, the report said.

Source: IANS

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Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Global Strategist and Philanthropist Drummi Bhatt returns to her homeland to bring about a vernacular infotainment content revolution

Drummi Bhatt has successfully donned many hats including that of a global strategy professional, mentor, and investor to early-stage startups encouraging women entrepreneurship, and a philanthropist.

Drummi currently leads Market Intelligence and Strategy team at Mitsubishi Power, USA building corporate-level strategies for global markets. Drummi is also the founder of KarmaKonnect, a Woman and Rural Empowerment Non-Profit Organisation which works for projects in remote rural, tribal, and conflict areas.

Her philanthropy work has taken her to various corners of India, including, far end corners of Leh, Ladakh, Telangana, and remote areas of Chambal. During these visits, she got mesmerized by culturally rich, vernacular, and diverse, the true “Bharat”.

During her interaction across the country, she got enchanted by the whirlwind of talent residing across Bharat, which is not restricted to a language, city, or just tier-1 cities but is found in abundance all across tier-2, tier-3 cities, and rural-tribal clusters.

With OTT platforms ruling the world in 2020, Drummi decided to bring her strategic insights and data analytics strength to this field by joining hands with seasoned entrepreneurs, Rahul Narvekar and Narendra Firodia, to launch its kind, vernacular OTT platform, Letsflix.

In 2019, Drummi, Rahul, and Narendra have successfully launched India’s first vernacular infotainment app, LetsUp, which now caters to 1.5 million users and in 7 vernacular languages, a feat achieved by none. The trio has now been passionately working towards creating and delivering vernacular content for every viewer in India with Letsflix.

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